Mikayla Nogueira’s exact personal net worth is not publicly verified.
The strongest current financial figure is Forbes’ estimate that Nogueira generated $9 million in gross earnings between March 2025 and March 2026. Forbes specifically excludes equity in public and private companies, so the figure does not value her interest in Point of View Beauty.
POV Beauty reported $1 million in sales within approximately eight minutes of its March 2025 launch. That was company revenue—not Nogueira’s personal income. Her ownership percentage, the amount invested by Imaginary Ventures, the brand’s profit and any founder distributions remain private.
The most defensible conclusion is that Nogueira is a multimillion-dollar annual creator earner whose exact accumulated wealth remains unknown.
What Is Mikayla Nogueira’s Net Worth in 2026?
Mikayla Nogueira’s actual net worth in 2026 is unknown.
Current search results publish figures ranging from low single-digit millions to substantially larger amounts. Many appear to use one of three unreliable shortcuts:
- Treating Forbes’ annual earnings estimate as personal net worth
- Multiplying public views or followers by an assumed advertising rate
- Assigning Nogueira an invented percentage of POV Beauty
None produces a valid balance sheet.
A proper calculation would require evidence of her:
- Cash and investment accounts
- Real-estate equity
- Ownership percentage in POV Beauty
- Contract and affiliate payments still receivable
- Other business interests
- Federal and state taxes
- Mortgages and other debt
- Professional and business expenses
- Divorce-related asset division
Those records are not public.
Forbes does not currently publish a personal net worth figure for Nogueira. Its $9 million number measures estimated gross earnings during a defined period.
Under our evidence-based Net Worth Methodology, the lack of complete asset, equity and liability information means her precise wealth should remain classified as unknown.
The Mikayla Nogueira Numbers Most Often Confused
| Public figure | What it represents | Evidence classification | Why it is not verified net worth |
|---|---|---|---|
| $9 million | Forbes’ estimated gross earnings from March 2025 through March 2026 | ESTIMATED EARNINGS | It does not show taxes, costs, previous savings, investments or liabilities. |
| $7.8 million | Forbes’ estimated gross earnings for its 2025 measurement period | ESTIMATED EARNINGS | It covers another period and excludes company equity. |
| $1 million | POV Beauty’s company-reported launch sales within roughly eight minutes | REPORTED COMPANY REVENUE | Customer spending belonged to the company before expenses and founder payments. |
| Undisclosed | Nogueira’s POV Beauty ownership percentage | UNKNOWN | No capitalization table or official percentage has been published. |
| Undisclosed | Imaginary Ventures’ investment | UNKNOWN | The company confirmed the relationship but did not disclose the amount or terms. |
| Nearly $2.5 million | The reported purchase price of a Massachusetts home in 2022 | REPORTED PROPERTY PURCHASE | A purchase price does not reveal current value, mortgage debt or personal equity. |
These distinctions matter because net worth, income and revenue are different financial measures.
What Can Actually Be Verified?
| Financial question | Evidence classification | What the public evidence shows |
|---|---|---|
| What is Mikayla Nogueira’s personal net worth? | UNKNOWN | No audited disclosure or transparent asset-and-liability calculation establishes it. |
| How much did Forbes estimate she recently earned? | ESTIMATED | Forbes lists $9 million in gross earnings from March 2025 through March 2026. |
| Does she own POV Beauty? | VERIFIED RELATIONSHIP | Nogueira co-founded Point of View Beauty with Ani Hadjinian. |
| Does she own all of POV Beauty? | NO PUBLIC EVIDENCE | The company has another co-founder and launched with support from Imaginary Ventures. |
| What is her exact ownership percentage? | UNKNOWN | No official capitalization or ownership percentage has been disclosed. |
| How much is POV Beauty worth? | UNKNOWN | No funding valuation, acquisition or independent appraisal is public. |
| Did POV Beauty generate $1 million at launch? | REPORTED BY THE COMPANY | Inc reported $1 million in sales within eight minutes, while Entrepreneur reported seven minutes. |
| How much does she make per sponsored post? | UNKNOWN | Nogueira has not released a verified rate card or individual campaign contracts. |
| Did her divorce change her net worth? | UNKNOWN | The case records were impounded, and no financial settlement was publicly disclosed. |
Why Forbes’ $9 Million Figure Is Not Net Worth
Forbes’ 2026 methodology says that its ranking estimates gross creator earnings between March 2025 and March 2026.
It also says company equity is excluded.
Both points are financially important.
Gross Earnings Are Before Major Deductions
The $9 million estimate can include income generated through sponsorships, advertising, affiliate activity and other creator work before expenses such as:
- Talent-management and agency commissions
- Attorneys and accountants
- Content production and editing
- Employees and contractors
- Travel and campaign expenses
- Insurance and administrative costs
- Federal and state taxes
- Reinvestment in new projects
- Other business expenses
Forbes does not publish a detailed schedule showing how much Nogueira personally retained.
Forbes Does Not Value Her POV Beauty Equity
Nogueira’s interest in POV Beauty may be one of her most important long-term assets.
However, Forbes expressly excludes public- and private-company equity from its earnings calculation.
That means the $9 million figure could be:
- Higher than the cash she retained because it measures gross earnings
- Lower than her total asset value because it excludes private equity
Without a current POV valuation and Nogueira’s precise ownership percentage, neither side can be quantified.
Mikayla Nogueira’s Forbes Earnings History
Forbes has placed Nogueira on several annual Top Creators lists.
| Forbes edition | Published earnings estimate | Relevant context |
|---|---|---|
| 2023 Top Creators | $7 million | Brand partnerships and creator income before POV Beauty existed |
| 2024 Top Creators | $7 million | Sponsorships and product collaborations remained central |
| 2025 Top Creators | $7.8 million | POV Beauty launched near the end of the measurement period |
| 2026 Top Creators | $9 million | Covers March 2025 through March 2026 and excludes company equity |
These estimates should not simply be added and called career earnings.
Forbes’ annual measurement windows can overlap. Its 2025 methodology covered April 2024 through April 2025, while the 2026 list covers March 2025 through March 2026. Adding the two figures would double-count part of the timeline.
The figures are also estimates rather than tax returns or audited accounts.
Their most defensible use is to show that Nogueira has consistently operated as a multimillion-dollar annual creator earner—not to calculate what she currently owns.
How Mikayla Nogueira Makes Money
Nogueira’s income developed through sponsorships, affiliate commerce and product collaborations before expanding into private-company ownership.
Sponsored Content and Brand Partnerships
Brand campaigns have been a central part of Nogueira’s business.
Forbes identifies current partnerships with Estée Lauder and e.l.f.. Earlier campaigns and collaborations have involved other major beauty companies.
In 2022, e.l.f. Beauty named Nogueira an official ambassador for its limited-edition e.l.f. x Dunkin’ collection. The campaign included a TikTok livestream and product promotion.
She has also released products through her official collaboration with P. Louise.
An influencer campaign can include substantially more than one public post. A brand may be paying for:
- Creative development
- Several videos or photographs
- Product launches
- Livestream appearances
- Category exclusivity
- Revisions and reshoots
- Permission to reuse content in paid advertising
- Event attendance
- Performance incentives
That is why generic “price per TikTok” calculators cannot establish her income.
They do not have access to her deliverables, contract duration, usage rights, management fees or tax obligations.
Affiliate Revenue
In a 2022 interview, Nogueira told Allure that her livelihood came primarily from sponsored posts, affiliate income and product collaborations.
Affiliate compensation is normally earned after a tracked customer completes a qualifying purchase.
The creator receives a commission rather than the full retail value of the order. Final payouts can be affected by:
- Returns and cancellations
- Commission percentages
- Attribution windows
- Product exclusions
- Another creator receiving credit
- Payment thresholds
- Affiliate-network fees
A creator who generates $1 million in product sales through tracked links does not necessarily earn $1 million.
The relevant financial number is the eligible commission after the program’s rules and customer returns are applied.
TikTok, Instagram and YouTube
Nogueira distributes beauty content across major social platforms.
Potential direct platform income can include:
- Advertising
- YouTube Premium revenue
- Platform incentive programs
- Subscription or fan features
- Livestream monetization
- Revenue from archived video content
Public followers and views cannot reveal her actual payouts.
The amount depends on private factors including:
- Monetized-view percentages
- Audience location
- Video format and length
- Advertiser demand
- Platform eligibility
- Copyright claims
- Account-specific commercial terms
- Production expenses
Forbes’ earnings figure should therefore not be described as TikTok income alone. It reflects a wider creator business involving brand partnerships, commerce and other activities.
The broader payment structures are explained in our guide to how influencers make money.
Point of View Beauty
POV Beauty represents Nogueira’s most important shift from paid creator to company founder.
Who Founded POV Beauty?
The official March 2025 launch announcement identifies two co-founders:
- Mikayla Nogueira
- Ani Hadjinian, who also serves as chief executive
Hadjinian entered the business with executive experience involving brands such as Bobbi Brown, Tom Ford Beauty and Augustinus Bader.
Nogueira and Hadjinian spent approximately two years developing the opening collection, according to People’s launch interview.
The brand initially focused on skin-preparation products designed to support makeup application.
Imaginary Ventures Supported the Launch
The official announcement says POV Beauty launched in partnership with Imaginary Ventures, the consumer-focused venture firm whose investments have included companies such as SKIMS, Glossier and Mejuri.
WWD’s launch reporting described POV as backed by Imaginary Ventures but said the investment terms were not disclosed.
That leaves several important questions unanswered:
- How much capital Imaginary Ventures invested
- What ownership percentage it received
- Whether the investment was made through preferred shares
- How much Nogueira invested personally
- The ownership split between Nogueira and Hadjinian
- Whether employees hold options
- Whether founder shares are subject to vesting
- What rights investors have in a future sale
The existence of venture support makes a 100% founder-ownership assumption especially inappropriate.
POV Beauty Reported $1 Million in Launch Sales
POV Beauty’s launch performance is one of the strongest public indicators of customer demand.
Entrepreneur reported that the brand generated $1 million in seven minutes.
Inc. reported $1 million in eight minutes and attributed the figure to the company. Inc. also reported that the opening collection sold out within several hours.
The small timing discrepancy does not materially change the financial interpretation. The safest description is that POV reported $1 million in sales within approximately eight minutes.
The figure represents gross customer spending before:
- Product manufacturing
- Packaging
- Warehousing
- Shipping and fulfillment
- Refunds and returns
- Employees
- Marketing
- Payment processing
- Technology
- Legal and accounting services
- Taxes
- Investor and founder payments
It should not be recorded as $1 million of Nogueira’s personal income.
POV Expanded Beyond Its Initial Collection
The company began with skin-prep products including serums, moisturizers, primer and lip treatment.
It later entered color cosmetics. Cosmopolitan documented the November 2025 launch of POV Beauty lip kits, while the official POV Beauty website shows that the brand remains active and continues developing its product range.
Product expansion can support higher revenue and future company value.
It does not disclose profitability or establish what Nogueira’s stake is worth.
Does Mikayla Nogueira Own 100% of POV Beauty?
There is no reliable evidence that she does.
The official launch materials describe Nogueira and Hadjinian as co-founders and identify Imaginary Ventures as an investment partner.
“Co-founder” does not mean:
- Equal owner
- Majority owner
- Sole owner
- Holder of every economic right
- Recipient of all company revenue
- Owner of a stake that can be sold freely
Private companies can divide ownership among founders, employees and investors. Different share classes can also carry different voting, dividend and sale rights.
No public capitalization table establishes Nogueira’s percentage.
Assigning her 50%, 70% or another share would require inventing a material financial input.
How Much Is POV Beauty Worth?
No reliable company valuation has been published.
Launch sales alone cannot establish the answer.
A consumer-products valuation could depend on:
- Annual net revenue
- Growth rate
- Gross and operating margins
- Repeat customer behavior
- Inventory requirements
- Customer-acquisition costs
- Retail distribution
- Dependence on Nogueira’s public image
- Company cash and debt
- Investor share rights
- Comparable beauty transactions
POV has not published those details.
The $1 million launch figure confirms strong early demand. It does not establish a $10 million, $50 million or $100 million company value.
As explained in our guide to creator-business valuations and net worth, even a verified company valuation would still need to be adjusted for ownership percentage, dilution, share rights, debt, illiquidity and taxes before estimating one founder’s wealth.
Company Sales, Funding and Founder Wealth
POV Beauty introduces several distinct financial categories.
| Financial category | POV Beauty example | What it means |
|---|---|---|
| Company sales | $1 million reported at launch | Customer spending before company expenses |
| Company profit | Undisclosed | Revenue remaining after applicable costs |
| Founder compensation | Undisclosed | Salary, bonus or other payment to Nogueira |
| Company funding | Undisclosed Imaginary Ventures investment | Capital provided to the company |
| Founder distributions | Undisclosed | Profit paid out to an owner |
| Private-company equity | Nogueira’s undisclosed stake | Potentially valuable but illiquid ownership |
| Personal net worth | Unknown | Nogueira’s personal assets minus liabilities |
Funding does not become founder income unless a transaction includes a disclosed sale of the founder’s existing shares.
Likewise, money retained by POV Beauty belongs to the company. It does not become Nogueira’s personal cash merely because she is a founder.
What Is Known About Her Property and Divorce?
Personal property can contribute to net worth, but the available evidence remains incomplete.
Allure reported in 2022 that Nogueira purchased a Massachusetts home for nearly $2.5 million.
A purchase price does not reveal current equity.
The calculation would require:
- The original down payment
- Mortgage balance
- Current market value
- Renovation costs
- Ownership structure
- Selling expenses
- Applicable taxes
Her marital status also changed during 2026.
People reported that Nogueira and Cody Hawken finalized their divorce in July 2026. The court had impounded the case records, meaning the financial settlement and property division were not publicly available.
It would therefore be irresponsible to:
- Assume Nogueira paid or received a particular settlement
- Assign the house to either person without evidence
- Add Hawken’s assets to her personal wealth
- Deduct an invented divorce cost
- Claim the divorce materially changed her net worth
The correct classification is unknown.
Major Financial and Career Milestones
| Period | Milestone | Financial significance |
|---|---|---|
| 2020 | Nogueira began posting beauty content during the early pandemic period. | Established the audience that later supported sponsorships, affiliate commerce and product collaborations. |
| March 2022 | She served as the official ambassador for the e.l.f. x Dunkin’ collection. | Confirmed a major beauty-brand campaign with undisclosed compensation. |
| 2022 | Allure reported that she purchased a Massachusetts home for nearly $2.5 million. | Added a potentially valuable personal asset, although mortgage and equity information remained private. |
| 2023 | Forbes estimated $7 million in creator earnings. | Supplied a period-specific earnings estimate rather than a net worth calculation. |
| 2024 | Forbes again estimated $7 million in annual creator earnings. | Demonstrated sustained earning power through campaigns and collaborations. |
| March 2025 | Point of View Beauty launched. | Added a private-company interest alongside sponsorship and affiliate income. |
| March 2025 | POV reported $1 million in launch sales within approximately eight minutes. | Demonstrated strong demand while revealing neither profit nor founder income. |
| June 2025 | Forbes estimated $7.8 million in gross earnings. | Covered a period that partly overlaps with the following Forbes edition and excluded company equity. |
| November 2025 | POV entered color cosmetics with lip kits. | Expanded the company’s product range and potential revenue sources. |
| June 2026 | Forbes estimated $9 million in gross earnings for March 2025 through March 2026. | Provided the strongest current annual earnings estimate while excluding POV equity. |
| July 2026 | Nogueira’s divorce was finalized. | Created potential financial relevance, but the impounded records prevent any evidence-based settlement analysis. |
Why an Exact Net Worth Calculation Is Not Yet Possible
A defensible calculation would require Nogueira’s personal assets minus her liabilities at a particular date.
Potential assets could include:
- Cash retained from earlier creator earnings
- Brokerage and retirement investments
- Real-estate equity
- Her POV Beauty ownership interest
- Sponsorship and affiliate payments still receivable
- Intellectual-property rights
- Other private investments
Potential deductions could include:
- Federal and state taxes
- Mortgages and other debt
- Business liabilities or guarantees
- Management and agency commissions
- Capital invested in POV
- Divorce-related obligations
- Other contractual liabilities
The POV interest would require separate analysis of:
- Company revenue and profit
- Cash and debt
- Nogueira’s fully diluted ownership percentage
- Investor preferences
- Vesting
- Restrictions on selling shares
- A current arm’s-length valuation
- Taxes and transaction costs
The public record does not provide those inputs.
Final Assessment
Mikayla Nogueira has built a commercially significant creator business around beauty education, product reviews and a highly engaged online audience.
The available evidence establishes that she:
- Generates multimillion-dollar annual creator earnings
- Works with major beauty brands
- Earns through sponsored content, affiliate commerce and product collaborations
- Co-founded Point of View Beauty
- Launched the business with another founder and venture backing
- Helped generate $1 million in company sales within minutes of launch
- Expanded POV from skin preparation into color cosmetics
Those facts demonstrate substantial earning power and a potentially valuable private-company interest.
They do not establish a precise net worth.
Forbes’ $9 million figure measures gross earnings from March 2025 through March 2026 and excludes private-company equity. POV’s launch sales belonged to the business, while its ownership, profit and valuation remain undisclosed.
The most defensible answer is that Mikayla Nogueira’s exact net worth remains unknown. She is an estimated multimillion-dollar annual creator earner, but neither her accumulated personal wealth nor the value of her POV Beauty stake can currently be verified.
More evidence-led profiles of women building businesses through digital audiences are available in our Creators & Influencers coverage.
Frequently Asked Questions
What is Mikayla Nogueira’s net worth in 2026?
Mikayla Nogueira’s exact net worth is not publicly verified. Current online estimates lack a complete calculation of her assets, POV Beauty ownership, taxes, investments, debts and other liabilities.
Did Forbes estimate Mikayla Nogueira’s net worth at $9 million?
No. Forbes estimated that she generated $9 million in gross earnings between March 2025 and March 2026. The figure is not her salary, take-home income or net worth, and it excludes equity held in private companies.
How much did POV Beauty make at launch?
POV Beauty reported $1 million in sales within approximately eight minutes of launching on March 26, 2025. The amount was company revenue before manufacturing, fulfillment, staffing, marketing, returns, taxes and founder compensation.
How much of POV Beauty does Mikayla Nogueira own?
Her exact ownership percentage has not been disclosed. Point of View Beauty was co-founded by Nogueira and Ani Hadjinian and launched in partnership with Imaginary Ventures.
How much does Mikayla Nogueira earn per TikTok post?
No verified standard rate is public. Compensation can vary according to the advertiser, number of deliverables, production requirements, exclusivity, content usage rights and campaign performance. Public follower counts cannot reveal her private contract terms.
Sources & Methodology
This profile follows our Net Worth Methodology and distinguishes gross earnings, company sales, private equity and personal wealth. It does not calculate Nogueira’s net worth from an assumed POV Beauty ownership percentage or generic social-media rates.
- Forbes’ current Mikayla Nogueira profile — current earnings estimate, major brand relationships and POV Beauty expansion.
- Forbes’ 2026 Top Creators ranking and methodology — the $9 million estimate, measurement period and exclusion of company equity.
- Forbes’ 2025 Top Creators ranking — the $7.8 million estimate and applicable methodology.
- Forbes’ 2024 Top Creators ranking — the historical $7 million estimate and creator-business context.
- Forbes’ 2023 Top Creators ranking — the earlier $7 million estimate and brand relationships.
- POV Beauty’s official launch announcement — founders, launch date, opening product range and Imaginary Ventures relationship.
- People’s POV Beauty launch interview — product-development and co-founder context.
- WWD’s report on POV Beauty’s venture backing — confirmation that the investment terms were undisclosed.
- Inc.’s report on POV Beauty’s launch sales — the company-reported $1 million in eight minutes and launch sellout.
- Entrepreneur’s POV Beauty founder interview — launch strategy and the alternative seven-minute company-reported figure.
- POV Beauty’s official company page — current brand activity and product positioning.
- Cosmopolitan’s POV Beauty lip-kit report — verified expansion into color cosmetics.
- Allure’s interview with Mikayla Nogueira — income-source and historical property context.
- E.l.f. Beauty’s official collaboration announcement — verified ambassador and campaign relationship.
- The official P. Louise x Mikayla collection — verified product collaboration.
- People’s report on Nogueira’s finalized divorce — current marital status and the absence of public settlement records.
