Dani Austin’s exact personal net worth is not publicly verified. Current search results repeat several precise figures, but none is supported by a complete public record of her cash, investments, business ownership, taxes and liabilities.
The strongest current financial datapoint is Forbes’ estimate that Austin generated $8.1 million in 2026 Top Creators earnings. Forbes measures gross earnings from March 2025 through March 2026 and excludes equity held in public and private companies.
That distinction is especially important because Austin’s potential wealth is closely tied to Divi, the hair and scalp-care company she co-founded. Forbes reported a $175 million Divi valuation in 2023, while Norwest later acquired a minority interest on undisclosed terms. Austin’s current ownership percentage, any founder liquidity and the company’s present value remain private.
The most defensible conclusion is that Dani Austin is a multimillion-dollar annual creator earner with a potentially valuable private-company stake, while her exact net worth remains unknown.
What Is Dani Austin Net Worth in 2026?
Dani Austin’s actual net worth in 2026 is unknown.
No current authoritative source provides a transparent personal balance sheet. Several search results appear to reuse Forbes earnings figures as though they were net worth estimates, while other pages publish amounts without showing how they valued Divi or accounted for taxes and debt.
Forbes itself does not publish a Dani Austin net worth figure. It publishes period-specific estimates of her creator earnings.
A defensible calculation would require evidence of:
- Cash retained from earlier earnings
- Personal investments and retirement assets
- Property equity
- Austin’s exact Divi ownership
- The current value of Divi
- Any proceeds received during the Norwest transaction
- Contract and affiliate receivables
- Federal and state taxes
- Mortgages, business guarantees and other liabilities
Those inputs are not publicly available.
Internet Chicks Worth therefore classifies Austin’s exact net worth as unknown, rather than turning an annual earnings estimate or historical company valuation into personal wealth.
The Dani Austin Numbers Most Often Confused
| Public number | What it actually measures | Evidence classification | Why it is not verified net worth |
|---|---|---|---|
| $8.1 million | Forbes’ estimated gross earnings from March 2025 through March 2026 | ESTIMATED EARNINGS | It excludes company equity and does not show expenses, taxes, savings or liabilities. |
| $13.6 million | Forbes’ 2024 creator-earnings estimate | ESTIMATED EARNINGS | It covers a different period and is not accumulated wealth. |
| $13.6 million | Forbes’ 2025 creator-earnings estimate | ESTIMATED EARNINGS | Its measurement period overlaps with other annual rankings, so the figures should not be added. |
| $12.5 million | Forbes’ 2023 creator-earnings estimate | ESTIMATED EARNINGS | Gross income from one defined period is not a personal balance sheet. |
| $175 million | Forbes’ reported Divi valuation in 2023 | REPORTED HISTORICAL COMPANY VALUATION | It valued the company, not Austin’s undisclosed individual stake, and it is not current. |
| Almost $40 million | Divi’s reported first-year company revenue | COMPANY-REPORTED REVENUE | Sales belong to the company before expenses, taxes and owner distributions. |
| $100 million | A sales target discussed by Divi management for 2025 | REPORTED TARGET | A forecast or goal is not evidence that the revenue was achieved. |
| Undisclosed | Norwest’s minority investment | VERIFIED TRANSACTION; VALUE UNKNOWN | The amount, valuation and any founder share sale were not published. |
The distinctions are explained more fully in our guide to net worth, income and revenue. Earnings, sales, funding, company value and personal wealth answer different financial questions.
What Can Actually Be Verified?
| Financial question | Evidence classification | What the public evidence shows |
| What is Dani Austin’s personal net worth? | UNKNOWN | No audited disclosure or transparent current calculation establishes it. |
| How much did Forbes estimate she recently earned? | ESTIMATED | Forbes lists $8.1 million for March 2025 through March 2026. |
| Was Divi valued at $175 million? | REPORTED / HISTORICAL | Forbes reported that valuation in September 2023. No current valuation has been disclosed. |
| Does Austin own Divi? | VERIFIED GENERALLY | Austin and Jordan Ramirez are identified as co-founders, and Norwest owns a minority interest. Exact percentages are private. |
| Did Norwest invest in Divi? | VERIFIED | Divi announced a minority investment in November 2024. Financial terms were not disclosed. |
| Did Austin personally receive investment proceeds? | UNKNOWN | The announcement does not say whether the deal was primary funding, a secondary share sale or a combination. |
| Did Divi generate nearly $40 million in its first year? | COMPANY-REPORTED | Divi’s announcement states that the brand earned almost $40 million in first-year revenue. |
| Did Divi reach $100 million in annual sales? | UNKNOWN | Management described a pathway and target, but no reliable public source reviewed for this profile confirms the result. |
| How much does Austin make from her podcast? | UNKNOWN | The show is active and carries advertising, but the host compensation and revenue split are private. |
What Forbes’ $8.1 Million Figure Really Means
Forbes’ 2026 methodology says its earnings estimate measures gross income generated between March 2025 and March 2026. It specifically excludes equity in public and private companies.
That creates two limitations in Austin’s case.
Gross Earnings Are Not Take-Home Pay
The $8.1 million figure may be reduced by:
- Federal and state taxes
- Managers, agents and other representatives
- Attorneys and accountants
- Employees and contractors
- Content production and editing
- Podcast production
- Travel and campaign costs
- Insurance and business administration
- Marketing and customer acquisition
- Reinvestment in Divi or other ventures
Forbes does not publish a line-by-line breakdown showing how much came from Divi compensation, brand sponsorships, affiliate commissions, podcasting or platform income.
Forbes Excludes the Divi Stake
Austin’s private-company ownership could be one of her most valuable assets, yet it is not included in the $8.1 million estimate.
That does not mean her stake should automatically be assigned a large number. Private shares can be diluted, restricted, subject to investor preferences and difficult to sell. The public also does not know her current percentage.
The earnings estimate may therefore be higher than the amount she retained in cash while still omitting a potentially important part of her asset value.
Dani Austin’s Forbes Earnings History
Forbes has published several annual estimates for Austin:
| Forbes edition | Published earnings estimate | Measurement context |
| 2023 Top Creators | $12.5 million | Estimated gross earnings from June 2022 through June 2023 |
| 2024 Top Creators | $13.6 million | Estimated gross earnings from June 2023 through June 2024 |
| 2025 Top Creators | $13.6 million | Estimated gross earnings from April 2024 through April 2025 |
| 2026 Top Creators | $8.1 million | Estimated gross earnings from March 2025 through March 2026 |
The figures should not be added to create a career-earnings total. Their measurement windows overlap, and each ranking is an estimate rather than a complete accounting of every payment.
The decline from $13.6 million to $8.1 million also does not prove that Austin’s net worth fell. Annual income can change while the value of accumulated assets or private-company equity moves in a different direction.
Divi Is Central to the Net Worth Question
Austin launched Divi in 2021 after building an audience around fashion, beauty, family and lifestyle content. The company now sells hair and scalp-care products through direct-to-consumer channels and major retailers.
Forbes reported in 2023 that Divi had reached a $175 million valuation. The brand later brought in Norwest as a minority investor and continued expanding its product assortment and distribution.
Divi is financially important because Austin can potentially benefit through several different channels:
- Executive compensation
- Dividends or owner distributions
- Appreciation in the value of her shares
- A secondary sale of shares
- Proceeds from a future company sale
- Other contractual or intellectual-property arrangements
None of those amounts has been disclosed publicly.
Who Owns Divi?
Public sources identify Dani Austin and Jordan Ramirez as Divi’s founders.
EY’s 2025 Entrepreneur Of The Year announcement calls both Austin and Ramirez founders of Divi Official, Inc. Divi’s 2024 investment announcement also states that both planned to remain actively involved after Norwest joined the business.
Norwest owns a minority interest. That confirms outside equity but does not reveal the complete capitalization table.
The public does not know:
- Austin’s exact percentage
- Ramirez’s exact percentage
- Norwest’s percentage
- Whether employees hold options or shares
- Whether earlier investors exist
- The rights attached to different share classes
- Whether founder shares are subject to restrictions
- Which stakeholders receive proceeds first in a future sale
“Founder” is not a percentage. “Minority investor” does not establish how the remaining ownership is divided.
Any calculation that assumes Austin personally owns 50%, 70% or another specific share would be a model—not a verified net worth estimate.
Is Divi Still Worth $175 Million?
That has not been established.
The $175 million figure was reported by Forbes in September 2023. It is a historical private-company valuation, not a live public market capitalization.
A company’s value can change with:
- Revenue growth
- Profitability and cash flow
- Retail expansion
- Customer retention
- Product concentration
- Inventory obligations
- Competitive conditions
- Valuation multiples in the beauty sector
- New financing terms
- Debt and cash
Norwest’s 2024 investment could have established a newer valuation, but the parties did not publish it.
As our guide to creator-business valuations and net worth explains, valuing a founder’s private stake requires more than multiplying an old company valuation by an assumed percentage. Dilution, share classes, investor preferences, debt and illiquidity can all change the result.
What Did the Norwest Investment Mean for Dani Austin?
Divi announced Norwest’s minority investment on November 12, 2024.
The company said the capital would support:
- International expansion
- Greater domestic scale
- Product innovation
- Retail relationships involving Ulta Beauty, Ulta Beauty at Target and Amazon
Sonya Brown of Norwest joined Divi’s board.
The announcement did not disclose:
- The amount invested
- The valuation used
- Norwest’s ownership percentage
- Whether the investment was all primary capital
- Whether Austin or another shareholder sold existing shares
- Whether any founder received cash personally
- Investor liquidation or governance rights
This distinction matters.
A primary investment sends capital to the company to fund growth. It does not directly increase a founder’s bank balance.
A secondary transaction purchases shares from an existing owner and can create personal liquidity.
The Divi announcement does not reveal whether the transaction included one structure, the other or both. It would therefore be inaccurate to record the investment as a known personal payday for Austin.
Divi Revenue: What the Public Numbers Actually Show
Divi’s own 2024 announcement says the company generated almost $40 million in revenue during its first year.
Industry reporting based on WWD’s coverage also described approximately $33 million in debut-year sales from the original Scalp Serum alone. The two numbers may reflect different scopes: one appears to concern a single product, while the other describes overall company revenue.
Neither amount is Austin’s personal income.
Company revenue may first need to cover:
- Product formulation and testing
- Manufacturing
- Packaging
- Warehousing and fulfillment
- Retailer and distributor economics
- Employees and contractors
- Marketing
- Returns and customer service
- Insurance and professional fees
- Taxes
- Reinvestment in growth
No current audited Divi financial statements disclose revenue, operating profit, debt, cash or distributions to the founders.
Did Divi Reach $100 Million in Annual Sales?
In 2024, Divi management described a path toward $100 million in annual sales during 2025. That was a forward-looking target.
The public sources reviewed for this profile do not confirm that Divi achieved $100 million in 2025 revenue. A goal should not be rewritten as a completed result.
The brand has continued expanding. Divi’s January 2026 product announcement introduced a wider daily growth-care system, showing continued commercial activity without supplying current audited sales or profit.
How Dani Austin Makes Money
Austin’s creator business combines ownership, advertising, commerce and media.
Divi Compensation and Equity
Potential financial benefits from Divi include salary, dividends, distributions and long-term share value.
The company has not disclosed Austin’s:
- Current salary
- Bonuses
- Dividend history
- Owner distributions
- Exact equity percentage
- Value received in the Norwest transaction
Divi’s sales and company value should not be treated as though they flow directly to her.
Brand Partnerships and Affiliate Commerce
Austin has built strong commercial influence around product recommendations.
Forbes’ current profile identifies partnerships involving Amazon, Summer Fridays and Abercrombie. Earlier Forbes rankings also referenced Stanley, Walmart and QVC.
A commercial campaign may compensate a creator for:
- Content production
- Distribution to an established audience
- Affiliate sales
- Category exclusivity
- Event appearances
- Advertising and reuse rights
- Performance incentives
An affiliate link generally pays a commission on eligible conversions, not the full value of customer purchases.
The broader mechanics are explained in our guide to how influencers make money. Public follower counts and product sellouts cannot reveal Austin’s private rates, commission percentages or retained income.
De-Influenced With Dani and Jordan
Austin and Ramirez co-host De-Influenced, a weekly podcast covering pop culture, family life and entrepreneurship.
Apple Podcasts identifies Dear Media as the show’s producer and shows an active feed with sponsored episodes and commercial offers.
Podcast revenue can include:
- Host-read advertisements
- Dynamically inserted ads
- Integrated sponsorships
- Affiliate offers
- YouTube advertising
- Licensing or distribution arrangements
The public listing does not disclose the show’s gross revenue, Dear Media’s share, production costs or Austin and Ramirez’s compensation.
Podcast advertising should therefore be treated as a verified income channel with an unknown personal value.
Platform and Video Revenue
Austin’s social and video content may also generate platform advertising, creator-program and Premium-viewing revenue.
No reliable current source separates those payments from her brand campaigns, affiliate income, podcasting or Divi-related earnings.
A view-count calculator cannot account for monetized-view rates, audience location, platform terms, content costs or taxes.
Company Value Is Not Personal Wealth
Austin’s public financial story involves several separate categories:
| Financial category | Dani Austin example | What it means |
| Gross creator earnings | Forbes’ $8.1 million estimate | Estimated income generated during a defined period before many deductions |
| Company revenue | Divi’s reported first-year sales | Money received by the business before expenses |
| Company valuation | Divi’s reported $175 million valuation | Estimated value of the entire company at a historical date |
| Company funding | Norwest’s minority investment | Capital or consideration exchanged for an ownership interest |
| Founder equity | Austin’s undisclosed Divi stake | A potentially valuable but private and possibly illiquid asset |
| Personal net worth | Assets minus liabilities | Requires information that public sources do not provide |
A creator can earn millions during one year without retaining that amount after taxes and expenses. A company can generate large sales while having a much smaller profit. A founder can hold valuable equity without being able to sell it immediately.
Those distinctions are the reason an exact Dani Austin net worth cannot be derived from public headlines.
Major Financial and Career Milestones
| Period | Milestone | Financial significance |
| 2012 | Austin began publishing fashion and lifestyle content on YouTube. | Established the audience that later supported sponsorships, affiliate commerce and product launches. |
| 2021 | Dani Austin and Jordan Ramirez launched Divi. | Created the private beauty business most closely connected with Austin’s potential wealth. |
| 2022 | Divi entered Ulta Beauty. | Expanded the company beyond direct-to-consumer distribution. |
| 2023 | Forbes estimated $12.5 million in annual creator earnings. | Supplied a period-specific gross-earnings estimate, not personal net worth. |
| September 2023 | Forbes reported that Divi had reached a $175 million valuation. | Provided a historical company-level valuation without disclosing Austin’s stake value. |
| 2024 | Forbes estimated $13.6 million in annual creator earnings. | Reflected sponsorships, affiliate activity and entrepreneurship during another measurement period. |
| July 2024 | Divi expanded into Ulta Beauty at Target locations. | Broadened retail distribution and company revenue opportunities. |
| November 2024 | Norwest acquired a minority interest in Divi. | Added outside equity and board involvement on undisclosed financial terms. |
| 2025 | Forbes again estimated $13.6 million in gross creator earnings. | Covered an overlapping period and should not be added to the prior estimate. |
| July 2025 | EY named Austin and Ramirez Southwest Entrepreneur Of The Year award winners. | Confirmed their shared founder relationship and Divi’s growth profile. |
| January 2026 | Divi launched an expanded daily growth-care system. | Demonstrated continuing product development without disclosing current revenue or profit. |
| June 2026 | Forbes estimated $8.1 million in gross earnings. | Provides the strongest current income estimate while excluding private-company equity. |
Why a Reliable Net Worth Calculation Is Not Yet Possible
A valid calculation would require Austin’s assets minus her liabilities at a particular date.
Potential assets could include:
- Cash retained from creator earnings
- Brokerage and retirement investments
- Property equity
- Austin’s Divi shares
- Contract and affiliate receivables
- Podcast and intellectual-property interests
- Other private investments
Potential deductions could include:
- Federal and state taxes
- Mortgages and other debt
- Business guarantees
- Management and professional fees
- Contractual obligations
- Capital committed to private businesses
- Other personal liabilities
Valuing the Divi stake would additionally require:
- A current company valuation
- Austin’s fully diluted ownership percentage
- Details of Norwest’s share class and preferences
- Company debt and cash
- Restrictions on share transfers
- Taxes and transaction costs associated with a sale
None of that information is available in sufficient detail.
Final Assessment
Dani Austin has built a commercially significant creator business.
Forbes’ annual estimates demonstrate substantial earning power, while Divi has grown from a creator-founded product launch into a nationally distributed hair and scalp-care company with outside growth-equity backing.
The public evidence also imposes clear limits:
- Forbes’ $8.1 million figure measures gross earnings, not wealth.
- The $175 million Divi valuation is historical.
- Norwest’s investment terms are undisclosed.
- Divi’s first-year revenue belongs to the company.
- Austin’s exact ownership and any founder liquidity remain private.
The most defensible answer is that Dani Austin’s exact net worth remains unknown. She is an estimated multimillion-dollar annual creator earner, and her Divi ownership may be a valuable asset, but the information needed to price that stake and calculate her personal balance sheet has not been publicly disclosed.
More profiles examining audience-built companies, founder equity and private valuations are available in our Creator Entrepreneurs coverage.
Frequently Asked Questions
What is Dani Austin’s net worth in 2026?
Dani Austin’s exact net worth is not publicly verified. Forbes publishes annual gross-earnings estimates, but it does not provide a personal wealth figure or value her current Divi stake.
How much did Dani Austin earn in 2026?
Forbes estimates that Austin generated $8.1 million in gross earnings between March 2025 and March 2026. The amount is not her calendar-year salary, take-home pay or net worth, and it excludes private-company equity.
Is Divi worth $175 million?
Forbes reported a $175 million Divi valuation in September 2023. No reliable current 2026 valuation has been published, and Norwest’s later minority investment terms were undisclosed.
How much of Divi does Dani Austin own?
Her exact percentage is unknown. Public sources identify Austin and Jordan Ramirez as co-founders and Norwest as a minority investor, but the complete capitalization table has not been released.
Did Norwest’s investment pay Dani Austin personally?
The public announcement does not say. It does not disclose whether the investment consisted of new company capital, a purchase of existing founder shares or a combination, so no personal payout should be assumed.
Sources & Methodology
This profile prioritizes current Forbes methodology, official company announcements, direct founder and company information, and reputable business reporting. It does not calculate wealth from an assumed Divi ownership percentage or treat revenue, funding and annual earnings as interchangeable.
- Forbes’ current Dani Austin profile — the $8.1 million 2026 earnings estimate and current commercial relationships.
- Forbes’ 2026 Top Creators methodology — the March 2025-to-March 2026 period, gross-earnings definition and equity exclusion.
- Forbes’ 2023 Top Creators ranking — the $12.5 million earnings estimate and historical $175 million Divi valuation.
- Forbes’ 2024 Top Creators ranking — the $13.6 million period estimate and brand-partnership context.
- Forbes’ 2025 Top Creators ranking — the later $13.6 million estimate and distribution context.
- Divi’s Norwest investment announcement — verified minority investment, first-year company revenue and continuing founder involvement.
- EY’s 2025 founder and award announcement — confirmation that Austin and Ramirez are Divi founders.
- Divi’s January 2026 product announcement — current business and product-expansion evidence.
- Net Influencer’s report on Divi’s 2025 sales target — the $100 million goal, $33 million single-product figure and retail-expansion context.
- Apple Podcasts’ De-Influenced listing — active publishing, Dear Media production and sponsorship activity.
