Huda Kattan’s exact personal net worth in 2026 is not publicly verified.
The last clearly dated Forbes estimate found during this review valued her wealth at $400 million in 2023. Celebrity Net Worth currently estimates $560 million, but it does not publish a complete accounting of her assets, liabilities or private-company valuation.
Kattan’s financial position has also changed materially since the Forbes estimate. Huda Beauty sold its ownership in KAYALI in 2025, and Kattan subsequently bought back the minority interest held by TSG Consumer Partners, restoring full founder ownership of Huda Beauty. Neither transaction value was disclosed.
The most defensible conclusion is that Huda Kattan is worth hundreds of millions of dollars, while her precise current net worth remains unknown.
What Is Huda Kattan’s Net Worth in 2026?
There is no sufficiently transparent current estimate of Huda Kattan’s personal net worth.
Forbes estimated her net worth at $400 million in 2023. That estimate was connected primarily with her ownership of Huda Beauty and its skincare business.
Celebrity Net Worth now publishes a $560 million estimate. However, the difference between those figures should not be treated as proof that Kattan gained exactly $160 million.
The sources use different dates and methodologies. More importantly, Kattan completed two private transactions in 2025 whose values have not been released:
- Huda Beauty sold its ownership in KAYALI.
- Kattan bought back TSG Consumer’s minority interest in Huda Beauty.
Without those transaction values—and without a current valuation of Huda Beauty—there is no reliable way to update the 2023 Forbes estimate.
Internet Chicks Worth therefore classifies:
- $400 million: A dated Forbes estimate
- $560 million: A current third-party estimate
- Kattan’s exact 2026 net worth: Unknown
The Huda Kattan Numbers Most Often Confused
| Public figure | What it actually represents | Evidence classification | Why it is not current verified net worth |
|---|---|---|---|
| $400 million | Forbes’ 2023 net worth estimate | ESTIMATED | It predates the KAYALI sale and TSG stake buyback. |
| $560 million | Celebrity Net Worth’s current estimate | ESTIMATED | No complete asset-and-liability calculation is published. |
| $1.2 billion | Huda Beauty’s reported valuation during TSG’s 2017 minority investment | REPORTED HISTORICAL VALUATION | It is a company-level valuation from 2017, not Kattan’s personal wealth or a current appraisal. |
| $13 million | Forbes’ estimated gross creator earnings from June 2022 through June 2023 | ESTIMATED EARNINGS | Gross earnings over one year are not accumulated net worth. |
| About $200 million | Huda Beauty’s annual sales figure reported by Forbes in 2023 | REPORTED COMPANY SALES | Company sales are not company profit, owner distributions or personal income. |
| Undisclosed | Value of Huda Beauty’s KAYALI sale | UNKNOWN | Neither Huda Beauty nor General Atlantic published the price. |
| Undisclosed | Price paid to redeem TSG Consumer’s Huda Beauty interest | UNKNOWN | The buyback amount and financing structure remain private. |
These amounts should not be added together or substituted for one another.
As explained in our guide to net worth, income and revenue, company sales, annual earnings, transaction proceeds, company valuations and personal net worth answer different financial questions.
What Can Actually Be Verified?
| Financial question | Evidence classification | What the public evidence shows |
|---|---|---|
| What is Huda Kattan’s current net worth? | ESTIMATED / UNKNOWN | Forbes last published a $400 million estimate in 2023, while Celebrity Net Worth currently estimates $560 million. |
| Does Kattan own Huda Beauty? | VERIFIED | Huda Beauty announced that Kattan bought back TSG’s stake and became the sole owner in June 2025. |
| Is Huda Beauty still owned by private equity? | NO | TSG Consumer’s minority interest was fully redeemed in 2025. |
| Does Huda Beauty still own KAYALI? | NO | Huda Beauty sold its ownership, after which Mona Kattan and General Atlantic became KAYALI’s announced owners. |
| How much was KAYALI sold for? | UNKNOWN | Financial terms were not disclosed. |
| How much did the TSG buyback cost? | UNKNOWN | The purchase price, financing and other terms were not published. |
| Is Huda Beauty currently worth $1.2 billion? | UNKNOWN | The $1.2 billion valuation dates to the 2017 TSG transaction. |
| How much does Kattan receive personally from Huda Beauty? | UNKNOWN | Her salary, dividends, owner distributions and other compensation are private. |
Does Huda Kattan Own 100% of Huda Beauty?
Huda Kattan currently has full ownership and control of Huda Beauty, according to the company’s public announcement.
In June 2025, Huda Beauty announced that Kattan had bought back TSG Consumer’s minority stake. The announcement described Kattan as the company’s sole owner and said the business had returned to full founder ownership.
Her husband, Christopher Goncalo, serves alongside her as co-CEO. Her sister Alya Kattan leads social strategy.
Those operating roles should not be confused with ownership. A person can be an executive or co-founder without holding an equal current share of a company. The 2025 announcement specifically identifies Huda Kattan as the sole owner.
Full ownership gives her greater exposure to the future financial performance of Huda Beauty. It also means she carries more of the economic risk associated with the company.
Ownership does not reveal:
- The company’s current market value
- Its cash or debt
- The amount Kattan paid for the buyback
- Whether the purchase used company cash or financing
- Her annual compensation
- Whether profits are distributed or retained
- What taxes would apply to a future sale
It is therefore accurate to say Kattan fully owns Huda Beauty, but not to assign a precise dollar value to that ownership.
What Happened to KAYALI?
KAYALI is no longer part of Huda Beauty.
The fragrance company was founded under the Huda Beauty umbrella by Huda and Mona Kattan in 2018, with Mona becoming its primary creative and executive leader.
In February 2025, Huda Beauty announced that it would sell its ownership in KAYALI. Mona Kattan partnered with growth-equity firm General Atlantic to own the fragrance company after the separation, with Mona continuing as chief executive.
Reuters reported that the transaction supported Huda Beauty’s return to full founder ownership by allowing its owners to buy back TSG Consumer’s stake.
The sale price was not disclosed.
That missing figure prevents several common calculations.
It is not possible to determine:
- What KAYALI was valued at
- How much General Atlantic invested
- How much money Huda Beauty received
- Whether the consideration included cash, debt or another structure
- What portion, if any, went directly to Huda Kattan
- How much was used to redeem TSG’s interest
- Whether taxes or transaction expenses applied
- Whether Huda retained any separate economic rights
The announced post-sale ownership structure identified Mona Kattan and General Atlantic as KAYALI’s owners. Huda Beauty’s former ownership should not continue to be counted as one of Huda Kattan’s current assets.
Did Huda Kattan Personally Receive the KAYALI Sale Proceeds?
The public evidence does not establish that the full KAYALI consideration became Huda Kattan’s personal income.
Huda Beauty—not Huda Kattan individually—was identified as the seller of the ownership interest.
Money received in a company transaction can remain with the company and be used for purposes such as:
- Redeeming another shareholder
- Paying transaction expenses
- Repaying debt
- Funding operations
- Building cash reserves
- Investing in product development
- Making a later distribution to an owner
Reuters connected the KAYALI transaction with the planned TSG buyback. That suggests the two deals formed part of a broader corporate restructuring, rather than a simple personal cash payout.
Without the agreements or company financial statements, the KAYALI sale should not be recorded as a specific increase in Kattan’s personal wealth.
How Much Did Huda Kattan Pay to Buy Back TSG’s Stake?
The price has not been publicly disclosed.
TSG Consumer Partners acquired a minority interest in Huda Beauty in 2017. Forbes reported that the transaction valued the company at approximately $1.2 billion.
When Kattan regained full ownership in 2025, the company announced that TSG’s interest had been fully redeemed but did not publish:
- TSG’s precise ownership percentage
- The buyback price
- Whether TSG earned a gain or loss
- The source of the buyback funds
- Any debt used in the transaction
- Payment timing
- Transaction fees
- Tax consequences
- Other rights surrendered or retained by TSG
A founder buyback is not automatically a windfall.
Kattan acquired a larger percentage of Huda Beauty, but she or the company also had to provide value in return for TSG’s interest. The transaction may have increased her ownership while reducing cash, creating debt or redirecting proceeds from the KAYALI sale.
Those effects cannot be measured without the private terms.
Why Huda Beauty’s $1.2 Billion Valuation Is Not Current Net Worth
The $1.2 billion figure dates to 2017, when TSG Consumer acquired a minority stake.
That historical valuation was relevant to the transaction at that time. It does not prove that Huda Beauty is worth $1.2 billion in 2026.
Private-company valuations can change because of:
- Revenue growth or decline
- Profit margins
- Customer acquisition costs
- Retail distribution
- Product concentration
- Industry valuation multiples
- Debt and cash
- Competitive conditions
- Investor demand
- The rights attached to different share classes
- The size and structure of the transaction
Forbes itself noted in 2023 that analysts believed the cosmetics company might not have attracted its earlier valuation under the market conditions prevailing at that time.
The 2025 buyback did not publish a new company valuation. It only established that TSG’s interest was redeemed.
A defensible ownership calculation would require:
Current equity value of Huda Beauty
minus applicable company debt and other senior claims
multiplied by Kattan’s economic ownership
minus potential taxes and transaction costs
Kattan’s current ownership is clear. The other major inputs are not.
Multiplying 100% ownership by the old $1.2 billion valuation would therefore create an unsupported billionaire claim.
Is Huda Kattan a Billionaire?
No authoritative current source verifies that Huda Kattan has a net worth of at least $1 billion.
Forbes’ 2026 ranking of America’s richest self-made women was limited to people worth at least $1 billion. Its published methodology does not provide a new valuation for Kattan.
That should not be interpreted as an audited determination that she cannot be a billionaire. It does mean Forbes has not publicly verified a current 10-figure fortune for her.
The existing public estimates—$400 million from Forbes in 2023 and $560 million from Celebrity Net Worth—place her below billionaire status.
A new private transaction, financing round, sale or detailed company valuation could change the analysis. None has been publicly disclosed.
Why Forbes’ Huda Kattan Estimates Have Changed
Forbes’ estimates have varied as its view of Huda Beauty’s value changed.
In its 2018 profile of Kattan, Forbes estimated her net worth at $550 million. That assessment came after TSG’s investment and was based largely on the value Forbes assigned to her majority ownership.
In 2019, Forbes increased its estimate to $610 million.
By 2022 and 2023, the publication estimated her wealth at $400 million, reflecting a lower assessment of the private cosmetics company.
This movement does not mean Kattan deposited and withdrew those exact differences from a bank account.
Private-company wealth estimates can change because the analyst adjusts:
- The company’s assumed revenue
- Its profit margin
- Comparable-company multiples
- The founder’s estimated ownership
- Market conditions
- Discounts for private and illiquid shares
- Other known or estimated assets
The estimates are useful analytical snapshots. They are not audited personal financial statements.
How Huda Kattan Makes Money
Kattan’s financial position is connected with several business and creator-economy activities.
Huda Beauty Ownership
Huda Beauty is likely her most valuable economic asset.
The company earns revenue by selling beauty products through its own channels and retail partners. Forbes’ profile reported approximately $200 million in annual sales in 2023, although the company has not published current audited revenue.
Company sales must first cover costs such as:
- Product development
- Manufacturing
- Packaging
- Retailer and distributor margins
- Warehousing and fulfillment
- Employees
- Marketing and content production
- Returns
- Technology
- Legal and administrative expenses
- Taxes
- Debt service, where applicable
Only the remaining profit can potentially be retained, reinvested or distributed to an owner.
Huda Beauty’s sales should therefore not be treated as Kattan’s annual income.
Salary and Owner Distributions
Kattan serves as Huda Beauty’s founder and co-CEO.
She could potentially receive compensation through:
- Executive salary
- Bonuses
- Owner distributions
- Dividends
- Related intellectual-property arrangements
- Future sale proceeds
No reliable public source discloses the amount or structure of that compensation.
The company may also retain its profits to fund operations and growth. Full ownership does not mean all company cash can be counted immediately as personal spending money.
Creator and Social-Media Earnings
Kattan’s audience was central to building Huda Beauty and may also generate direct creator income.
Forbes estimated $13 million in gross creator earnings between June 2022 and June 2023.
Forbes did not provide a public platform-by-platform breakdown. The estimate could reflect a mixture of creator activity, commercial partnerships and entrepreneurship.
It is not known how much came separately from:
- Sponsored content
- Social-platform advertising
- YouTube revenue
- Brand appearances
- Media projects
- Huda Beauty compensation
- Other creator agreements
Gross earnings are also reduced by expenses, professional fees and taxes.
Kattan’s transition from beauty blogger to company owner is a strong example of the business models described in our guide to how influencers make money. Her largest potential asset is the company built around the audience, not merely a payment for individual social posts.
HB Investments
Kattan also chairs HB Investments, the Kattan family’s private investment office.
HB Investments’ official leadership page identifies Huda Kattan as chairwoman. Public reporting has connected the investment office with companies including Uptime, Fresha, The Luxury Closet and Clubhouse.
The current values of those investments are not public.
It is also unclear:
- Which investments are owned personally by Huda
- Which belong to a family investment entity
- The size of each stake
- Whether shares have been diluted
- Whether any investments have been sold
- Whether the portfolio has generated distributions or losses
An investment-office relationship can contribute to wealth, but it cannot be valued from a list of portfolio companies alone.
Media, Podcasting and Other Projects
Kattan has participated in creator-led media projects, including the Huda Boss series and the Huda Hotline podcast.
These projects can support brand visibility and may generate production, advertising or licensing income. Their financial terms have not been disclosed.
Audience reach should not be converted into income using generic advertising-rate assumptions.
What Is Huda Beauty’s Current Business Position?
Huda Beauty remains active as an independently owned beauty company under Kattan’s leadership.
In an April 2026 Vogue Business analysis, Kattan described how the company had been restructured after a period of strategic misalignment.
The current direction emphasizes:
- Greater attention to profitability
- Fewer and more deliberate launches
- Reduced product complexity
- Stronger focus on established bestsellers
- More selective retail distribution
- Continued use of Kattan’s own content as a marketing engine
These operational changes may affect the company’s future value, but Vogue did not publish a current valuation, profit or revenue figure.
Huda Beauty also returned to the fragrance category in 2026 with an Easy Bake-branded fragrance after separating from KAYALI. That product activity belongs to Huda Beauty and should not be confused with continued ownership of KAYALI.
Gross Earnings, Company Value and Personal Wealth
Huda Kattan’s public financial story involves several distinct categories.
| Financial category | Example | What it means |
|---|---|---|
| Company revenue | Huda Beauty product sales | Money generated by the company before expenses |
| Company profit | Undisclosed | Revenue remaining after applicable business costs |
| Creator earnings | Forbes’ $13 million estimate | Gross income generated during one defined period |
| Transaction proceeds | KAYALI sale consideration | Value received by the selling entity under a private agreement |
| Buyback cost | TSG redemption price | Value paid to regain the investor’s ownership |
| Private-company valuation | Huda Beauty’s 2017 $1.2 billion valuation | An estimated company value associated with a historical transaction |
| Personal net worth | Forbes’ $400 million estimate | Estimated personal assets minus liabilities at a particular time |
An increase in one category does not create an equal increase in another.
A company can generate hundreds of millions in sales while retaining modest profit. A founder can sell one asset and use the proceeds to buy another. Full company ownership can have substantial theoretical value while remaining illiquid.
Major Financial and Career Milestones
| Period | Milestone | Financial significance |
|---|---|---|
| 2010 | Kattan launched the Huda Beauty blog. | Built the online audience that later supported product demand. |
| 2013 | Huda Beauty launched with false eyelashes following a $6,000 loan from Alya Kattan. | Established the creator-led cosmetics company behind most estimates of Kattan’s wealth. |
| 2017 | TSG Consumer acquired a minority interest in Huda Beauty. | The transaction reportedly valued the company at $1.2 billion; precise ownership and investment terms were private. |
| 2018 | Forbes estimated Kattan’s net worth at $550 million. | Reflected Forbes’ valuation of her then-majority Huda Beauty stake. |
| 2018 | KAYALI launched under the Huda Beauty umbrella. | Added a fragrance business that later became a separately owned company. |
| 2019 | Forbes estimated Kattan’s net worth at $610 million. | Demonstrated how private-company assumptions can change personal wealth estimates. |
| 2022–2023 | Forbes estimated her net worth at $400 million. | Reflected a reduced valuation assessment rather than an audited personal balance sheet. |
| June 2022–June 2023 | Forbes estimated $13 million in gross creator earnings. | Measured one year of earnings, not accumulated wealth. |
| 2024 | Kattan returned to day-to-day leadership and began restructuring Huda Beauty. | Increased her operational role while company financials remained private. |
| February 2025 | Huda Beauty agreed to sell its ownership in KAYALI. | Separated the fragrance company from Huda Beauty; transaction value was not disclosed. |
| June 2025 | Kattan completed the buyback of TSG Consumer’s interest. | Restored full ownership and control of Huda Beauty without revealing the purchase price. |
| April 2026 | Vogue Business reported a greater focus on profitability and operational discipline. | Provides current strategic context but no company valuation or profit figure. |
| May 2026 | Huda Beauty returned to fragrance with an Easy Bake product. | Added a new company revenue opportunity separate from the divested KAYALI business. |
Why a Reliable Current Net Worth Calculation Is Not Possible
A defensible calculation would require Kattan’s assets minus her liabilities at a particular date.
Potential assets could include:
- Her ownership of Huda Beauty
- Cash retained from earlier earnings
- Salary or distributions from the company
- Brokerage and retirement investments
- Real-estate equity
- HB Investments interests
- Intellectual-property rights
- Contract and transaction receivables
- Other private investments
Potential deductions could include:
- Personal and business debt
- Financing connected with the TSG buyback
- Tax liabilities
- Transaction expenses
- Mortgages
- Contractual obligations
- Capital commitments through HB Investments
- Other personal or company-related liabilities
The analysis would also need current information about:
- Huda Beauty’s revenue and profit
- The company’s cash and debt
- Its current valuation multiple
- The KAYALI sale consideration
- The TSG redemption price
- Whether proceeds were retained by the company or distributed
- Kattan’s personal versus family-owned investments
None of those elements is sufficiently disclosed.
Final Assessment
Huda Kattan is one of the creator economy’s clearest examples of an online audience becoming a major consumer-products business.
The available evidence establishes that she:
- Built Huda Beauty from a beauty blog
- Generated substantial creator earnings
- Retained founder control after taking private-equity investment
- Sold Huda Beauty’s ownership in KAYALI
- Bought back TSG Consumer’s minority stake
- Became Huda Beauty’s sole owner
- Chairs a separate family investment operation
Those facts support a substantial personal fortune. They do not establish an exact 2026 figure.
Forbes’ last clearly dated estimate was $400 million in 2023. Celebrity Net Worth now estimates $560 million, but the 2025 restructuring cannot be valued accurately because the KAYALI sale price and TSG buyback cost remain private.
The evidence-led answer is that Huda Kattan’s net worth is estimated in the hundreds of millions of dollars, while her exact current wealth is not publicly known.
More profiles examining the ownership, valuations and income of audience-built companies are available in our Creator Entrepreneurs coverage.
Frequently Asked Questions
What is Huda Kattan’s net worth in 2026?
Huda Kattan’s exact net worth is not publicly verified. Forbes last published a $400 million estimate in 2023, while Celebrity Net Worth currently estimates $560 million. Neither figure reflects a publicly disclosed calculation of her 2025 KAYALI sale and Huda Beauty buyback.
Does Huda Kattan own all of Huda Beauty?
Yes. Huda Beauty announced in June 2025 that Kattan had bought back TSG Consumer’s minority interest and become the sole owner of the independent company.
How much did Huda Kattan make from selling KAYALI?
The amount is unknown. Huda Beauty sold its ownership in KAYALI to a structure jointly owned by Mona Kattan and General Atlantic, but the transaction value and any personal proceeds received by Huda Kattan were not disclosed.
Is Huda Beauty still worth $1.2 billion?
That has not been established. The $1.2 billion figure was associated with TSG Consumer’s 2017 minority investment. No reliable current 2026 valuation has been published.
Is Huda Kattan a billionaire?
No authoritative public source currently verifies billionaire status. The latest clearly dated Forbes estimate was $400 million, while Celebrity Net Worth estimates $560 million. A current valuation of Huda Beauty would be required before a 10-figure wealth claim could be assessed.
Sources & Methodology
This profile distinguishes current verified ownership from historical valuations, gross earnings, company sales and third-party net worth estimates. It does not calculate wealth by applying Huda Kattan’s current ownership to Huda Beauty’s 2017 valuation.
- Forbes’ current Huda Kattan profile — historical company sales, the 2017 valuation and business background.
- Forbes’ 2023 Top Creators ranking — the $400 million net worth estimate, $13 million gross-earnings estimate and applicable measurement period.
- Forbes’ 2018 profile of Huda Kattan and Huda Beauty — the earlier $550 million estimate and financial context surrounding TSG’s investment.
- Forbes’ 2019 self-made women analysis — the historical $610 million estimate.
- Celebrity Net Worth’s current Huda Kattan estimate — the current $560 million third-party estimate.
- Huda Beauty’s full-ownership announcement — confirmation of the TSG buyback and Kattan’s sole ownership.
- General Atlantic’s KAYALI separation announcement — the announced post-sale ownership and independent-company structure.
- Reuters’ reporting on the KAYALI transaction — confirmation that the value was undisclosed and the transaction supported the TSG buyback.
- Vogue Business’ 2026 beauty-company analysis — current restructuring, profitability and product-strategy context.
- HB Investments’ official leadership page — confirmation of Kattan’s investment-office role.
- Forbes’ 2026 self-made women methodology — current billionaires-only ranking criteria.
- Premium Beauty News’ 2026 Huda Beauty fragrance report — confirmation of the company’s post-KAYALI return to fragrance.
