Alex Cooper’s exact personal net worth is not publicly verified. Celebrity Net Worth currently estimates it at $60 million, but its page also labels her salary at $40 million by annualizing a reported SiriusXM contract. That treatment is too simplistic: the official deal value was not disclosed, and Forbes describes the agreement as incentive-based with a potential—not guaranteed—value of $125 million.
The strongest current earnings evidence is Forbes’ estimate of $32 million in podcast-related earnings between June 2025 and June 2026. Forbes says its calculation can include money earned by the talent and her corporate entities, is pretax and does not deduct representation fees.
Cooper also has interests connected with Call Her Daddy, Trending, the Unwell Network, Unwell Beverages and the Unwell Creative Agency. Their revenue, profit, valuation and ownership percentages remain private.
The evidence supports describing Alex Cooper as a multimillionaire with one of the creator economy’s highest-earning podcast businesses. Her exact net worth remains unknown.
What Is Alex Cooper’s Net Worth in 2026?
Alex Cooper’s actual net worth in 2026 is unknown.
The current $60 million estimate from Celebrity Net Worth is recognizable, but it is not based on a published schedule of Cooper’s:
- Cash and investment accounts
- Property equity
- Ownership in Trending or Unwell
- Beverage-company equity
- Podcast intellectual-property value
- Taxes and professional expenses
- Mortgages and other liabilities
- Contract payments still receivable
The estimate also presents $40 million as Cooper’s salary by dividing a reported $125 million contract into annual terms.
That calculation overlooks several important facts:
- The $125 million is a reported maximum value rather than a price confirmed by SiriusXM.
- Forbes describes the agreement as incentive-laden.
- The agreement covers more than Cooper hosting one podcast.
- The deal involves Call Her Daddy, Unwell’s current and future shows, advertising, distribution, exclusive content and events.
- Some income may be received by corporate entities rather than paid directly to Cooper.
- Production, staffing and other operating costs may be borne by the creator-led business.
- Taxes, managers, agents, lawyers and accountants reduce personal take-home income.
Internet Chicks Worth therefore classifies:
- $60 million: A third-party net worth estimate
- $40 million salary: An unsupported annualization of a potential contract value
- $32 million: Forbes’ current estimate of podcast-related pretax earnings
- Exact personal net worth: Unknown
The Alex Cooper Numbers Most Often Confused
| Public figure | What it represents | Evidence classification | Why it is not verified net worth |
|---|---|---|---|
| $60 million | Celebrity Net Worth’s current personal wealth estimate | ESTIMATED | No complete public asset-and-liability calculation supports it. |
| $40 million | Celebrity Net Worth’s annualized “salary” figure | ESTIMATED / OVERSIMPLIFIED | It divides a reported contract ceiling into annual terms without accounting for incentives, entities or expenses. |
| $32 million | Forbes’ estimated podcast-related earnings from June 2025 through June 2026 | ESTIMATED EARNINGS | It is pretax, may include corporate entities and does not deduct representation fees. |
| $32 million | Forbes’ 2025 Top Creators earnings estimate | ESTIMATED GROSS EARNINGS | It covers a different period and wider creator activity while excluding company equity. |
| Up to $125 million | Forbes’ current description of the SiriusXM agreement’s potential value | REPORTED CONTRACT CEILING | Incentive payments may not be earned, and the agreement covers a wider media operation. |
| Approximately $100 million | Bloomberg’s original reported SiriusXM deal value | REPORTED | Private-source reporting differed, while SiriusXM did not disclose the price. |
| $60 million | Forbes’ reported value of the earlier Spotify agreement | REPORTED CONTRACT VALUE | A multiyear contract is not an immediate after-tax personal payment. |
| Undisclosed | Current value of Trending, Unwell or Unwell Beverages | UNKNOWN | No funding-round valuation, acquisition or public financial statement establishes it. |
These figures measure different financial concepts. Our guide to net worth, income and revenue explains why contract value, company revenue, annual earnings and personal wealth cannot be used interchangeably.
What Can Actually Be Verified?
| Financial question | Evidence classification | What the public evidence shows |
|---|---|---|
| What is Alex Cooper’s personal net worth? | ESTIMATED / UNKNOWN | Celebrity Net Worth estimates $60 million, but no audited personal disclosure confirms it. |
| How much did Forbes estimate she recently earned from podcasting? | ESTIMATED | Forbes lists $32 million for June 2025 through June 2026. |
| Was the SiriusXM agreement worth $125 million? | REPORTED WITH QUALIFICATION | Forbes describes a three-year, incentive-based agreement with a potential value of $125 million. |
| Did SiriusXM officially confirm the price? | NO | Its announcement described the scope and duration but did not provide a dollar value. |
| Did SiriusXM buy Call Her Daddy or Unwell? | NO ACQUISITION ANNOUNCED | SiriusXM obtained advertising, distribution, programming, content and event rights under a multiyear agreement. |
| Does Cooper control the Call Her Daddy intellectual property? | REPORTED | Cooper has publicly discussed fighting to retain the show’s IP, but the current legal entity holding each right is not disclosed. |
| Does she own all of Unwell? | UNKNOWN | Trending was co-founded with Matt Kaplan, and no capitalization table discloses their respective ownership. |
| Does Unwell Beverages generate personal income for her? | UNKNOWN | The brand and products are active, but ownership percentages, revenue, profit and founder distributions are private. |
| How much is Google paying Unwell? | UNKNOWN | Google announced a long-term creative and operational partnership without disclosing financial terms. |
What Forbes’ Current $32 Million Estimate Really Means
Forbes ranked Cooper eighth on its list of the highest-paid podcasters of 2026.
Its methodology is particularly useful because it defines what the $32 million does—and does not—represent.
Forbes says its figures estimate the amount earned by podcast talent and their corporate entities through:
- Minimum guarantees
- Revenue sharing
- Platform fees
- Live events
The measurement covers June 2025 through June 2026.
The amounts are pretax, relate specifically to podcast work and do not deduct fees paid to agents, managers, lawyers and other representatives. Income from investments, unrelated endorsements, television, films and other activities is generally outside that calculation.
That means the $32 million should not automatically be described as:
- Cooper’s salary
- Cash deposited into her personal account
- Her after-tax income
- Unwell’s total revenue
- Her accumulated net worth
Some of the amount may have been received through a company that employs staff, produces programs, organizes events and develops other media.
Forbes also notes that talent-led podcast networks can be responsible for their own production and overhead. A large platform payment may therefore fund both the creator’s compensation and the wider operation supporting the content.
Why Forbes Has Published Two Different $32 Million Figures
Cooper’s Forbes profile also lists $32 million in 2025 Top Creators earnings.
Although the number is identical, it comes from a different calculation.
| Forbes figure | Measurement period | Scope | Important limitation |
|---|---|---|---|
| 2025 Top Creators: $32 million | March 2024–March 2025 | Estimated gross creator earnings | Excludes equity held in public and private companies |
| 2026 Highest-Paid Podcasters: $32 million | June 2025–June 2026 | Podcast-specific pretax earnings for talent and/or corporate entities | Representation fees are not deducted |
The 2025 Top Creators methodology measures wider creator activity, while the newer ranking focuses on podcasting.
The two periods are separate and even leave a gap between their measurement windows. However, they should still not be merged and presented as a verified $64 million personal-income total.
Both figures are estimates. They use different methodologies, may include corporate entities and do not show how much Cooper retained after expenses and taxes.
They also exclude or fail to value important private assets, including her ownership interests in creator businesses.
What Is Alex Cooper’s SiriusXM Deal Worth?
The official and reported evidence needs to be separated.
What SiriusXM Officially Announced
In August 2024, SiriusXM announced a new multiyear agreement with Cooper.
The agreement gave SiriusXM:
- Advertising and distribution rights for Call Her Daddy
- Global audio and video advertising-sales rights
- Rights covering Unwell’s existing and future podcast roster
- A programming-development relationship
- Exclusive content
- Events and other extensions
SiriusXM did not disclose the price.
The announcement also did not say that SiriusXM had acquired Call Her Daddy, Trending or the Unwell Network as companies.
The distinction matters. A distribution and advertising agreement can generate large contract income while allowing the creator-led business to retain an underlying media asset.
Why Reports Used Both $100 Million and $125 Million
Bloomberg originally reported a value of approximately $100 million for an agreement lasting more than three years.
Other reporting used a maximum value of $125 million. Forbes now describes it as a three-year, incentive-laden deal with a potential total value of $125 million.
These figures do not necessarily contradict each other in a simple way. One source may have been describing:
- Guaranteed compensation
- An expected value
- A base commitment
- A maximum including incentives
- A different interpretation of the contract period
The underlying agreement is private, so the public cannot identify which payments are guaranteed and which depend on performance.
Why $125 Million Is Not a $125 Million Personal Payday
Even if the full ceiling is reached, the value may be paid:
- Over several years
- To one or more business entities
- Through guarantees and revenue sharing
- After performance targets are met
- In connection with multiple Unwell properties
- To support production, programming and events
The business may also need to cover:
- Hosts and producers
- Editors and researchers
- Studios and equipment
- Sales and administrative employees
- Marketing
- Live-event production
- Legal and accounting services
- Agents and managers
- Taxes
Dividing $125 million by three and calling the result Cooper’s annual salary ignores those contractual and operating distinctions.
How Much Did Spotify Pay Alex Cooper?
Spotify officially announced in June 2021 that Call Her Daddy would become exclusive to the platform beginning the following month.
Spotify’s announcement did not disclose the financial terms.
Forbes reported that the agreement was worth $60 million over three years.
That figure should be treated as a reported contract value, not necessarily:
- $60 million received at signing
- $20 million of after-tax annual income
- Money free of production expenses
- The amount Cooper still possessed when the contract ended
- Her net worth
The Spotify relationship was nonetheless financially important because it established Cooper as one of the highest-paid podcasters and gave her a period in which to expand the show’s audience before negotiating with SiriusXM.
Who Owns Call Her Daddy?
Cooper has publicly emphasized that retaining the podcast’s intellectual property was central to her business strategy.
In her Forbes cover interview, she discussed fighting for the IP during the earlier Barstool Sports negotiations.
The structure of the SiriusXM arrangement is consistent with that strategy: SiriusXM announced advertising, distribution and content rights rather than the purchase of the podcast itself.
However, public sources do not provide a current legal schedule showing whether specific assets are held by:
- Cooper personally
- A Call Her Daddy company
- Trending
- An Unwell entity
- Another subsidiary or intellectual-property vehicle
Those details matter when valuing the asset or determining what might happen in a future sale.
It is reasonable to say Cooper controls the franchise and has preserved its commercial rights. It is not responsible to assign a precise value to the IP without financial statements or an arm’s-length transaction.
Who Owns the Unwell Network?
Unwell is part of a wider private media structure.
In June 2023, Cooper and producer Matt Kaplan launched the media company Trending to develop scripted and unscripted entertainment, podcasts, digital media and live experiences.
Two months later, Cooper launched the Unwell Network as a subsidiary of Trending.
SiriusXM’s official announcement also identifies Trending and Unwell as ventures developed by Cooper and Kaplan.
No public source discloses:
- Cooper’s exact ownership percentage
- Kaplan’s exact ownership percentage
- Employee equity
- Outside investor interests
- Separate ownership of individual subsidiaries
- Revenue or profit
- Company debt
- A current company valuation
“Founder” does not mean sole owner, and “co-founder” does not establish equal 50% ownership.
A useful valuation would require a current enterprise value, the founder’s fully diluted percentage and information about debt, share rights and transfer restrictions. Our guide to creator-business valuations and net worth explains why an undisclosed private-company stake cannot be converted responsibly into personal wealth.
What Businesses Are Included Under Unwell?
The current Unwell website presents a business extending beyond Call Her Daddy.
Its activities include:
- A multi-show podcast network
- Television and film projects
- SiriusXM radio channels
- Live events
- Merchandise
- Unwell Beverages
- Unwell University
- The Unwell Foundation
- The Unsaid newsletter
- A creative agency
The site’s current podcast slate includes programs hosted by Owen Thiele, Harry Jowsey, Grace O’Malley, Avery Woods, Madeline Argy and other creators.
That activity shows commercial breadth. It does not reveal consolidated revenue, operating profit, employee costs or the value of Cooper’s ownership.
The Alix Earle Relationship
Alix Earle’s Hot Mess was one of Unwell’s original major signings.
In February 2025, the network relinquished its rights to the program, and SiriusXM stopped selling advertisements for it. Cooper later said that Earle received her intellectual property back.
No public source disclosed:
- A termination payment
- A rights-purchase price
- Revenue previously generated for Unwell
- Contract penalties
- The financial impact on either party
The relationship illustrates why a podcast network’s roster cannot be treated as a permanent asset list. Talent agreements can end, and the value depends partly on who controls the underlying IP.
The wider financial context of Earle’s creator business is covered in our Alix Earle net worth profile.
How Alex Cooper Makes Money
Cooper’s current income and wealth potential extend across several business models.
Call Her Daddy and SiriusXM
The flagship podcast can generate income through:
- Contract guarantees
- Advertising
- Revenue sharing
- Video distribution
- Subscription listening
- Exclusive programming
- Live events
- Content extensions
The exact mix under Cooper’s agreement is private.
The Unwell Podcast Network
Unwell can potentially receive compensation from:
- Advertising sold across its shows
- Distribution agreements
- Production fees
- Sponsorships
- Live programming
- Licensing
- Revenue-sharing arrangements with hosts
The network must also pay production and operating costs. Gross advertising revenue would not be Cooper’s personal income.
Unwell Music and Unwell On Air
In February 2025, SiriusXM launched two Unwell channels.
Unwell Music carries curated music and Cooper’s commentary, while Unwell On Air offers live programming and content tied to the network’s shows.
The channels expand the SiriusXM relationship beyond a weekly podcast. Their individual financial contribution has not been disclosed.
Unwell Creative Agency and Google
Google announced a long-term partnership with Cooper and Unwell in October 2025.
Under Google’s official announcement:
- Cooper and her team use Google products in content and business operations.
- Google works with the Unwell Creative Agency on campaigns, events and activations.
- The companies collaborate on YouTube content initiatives.
Google did not disclose a contract value, agency fee or media budget attributable to Cooper.
A long-term partnership verifies a commercial relationship. It does not establish how much she personally earns from it.
Unwell Beverages
Cooper launched Unwell Hydration at the beginning of 2025.
The official launch announcement says the brand was developed by Cooper and the Unwell Network.
The product line later broadened and rebranded as Unwell Beverages, adding hydration, protein and energy products.
Public sources do not disclose:
- Cooper’s precise ownership
- Ownership held by Unwell or other partners
- Startup investment
- Revenue
- Profit or losses
- Founder salary
- Distributions
- Company valuation
Retail distribution also does not equal personal income. Customer payments first belong to the beverage business and must cover manufacturing, ingredients, packaging, retailer margins, logistics, employees, advertising and taxes.
The NWSL Partnership Was a Marketing Expense
Unwell Hydration became an official partner of the National Women’s Soccer League in 2025.
The Wall Street Journal reported that the sponsorship cost the brand just over $3 million.
That amount should not be added to Cooper’s earnings. It moved in the opposite direction: it was reportedly money spent by the beverage company to market the brand.
The sponsorship could still increase future sales and brand value. Its financial return has not been disclosed.
Television, Film and Live Events
Unwell’s current media slate includes documentary, reality, scripted and event projects.
The company’s public site lists productions and relationships involving Hulu, Netflix, Disney+, YouTube and other distributors.
Potential income can include:
- Production fees
- Executive-producer compensation
- Licensing
- Distribution payments
- Sponsorships
- Ticket sales
- Merchandise
- Advertising
No public source provides a complete project-by-project breakdown of Cooper’s compensation or ownership.
These revenue models are part of the broader creator-business system described in our guide to how influencers make money.
Company Revenue Is Not Alex Cooper’s Personal Income
Cooper’s current business includes several separate financial layers.
| Financial category | Example | What it means |
|---|---|---|
| Contract ceiling | Potential $125 million SiriusXM value | Maximum possible value of a multiyear agreement |
| Annual podcast earnings | Forbes’ $32 million estimate | Pretax podcast-related income for talent and/or corporate entities |
| Company revenue | Advertising or beverage sales | Money earned by the business before expenses |
| Company profit | Undisclosed | Revenue left after operating costs |
| Private-company equity | Cooper’s interests in Trending or Unwell | Potentially valuable but illiquid ownership |
| Founder distributions | Undisclosed | Money paid from a company to its owner |
| Personal net worth | Assets minus liabilities | Requires information not available publicly |
A large contract may finance an entire production operation. A consumer brand can generate sales while spending heavily on manufacturing and marketing. Private-company equity can be valuable without producing current cash.
These distinctions prevent a reliable net worth calculation based solely on Cooper’s public deals.
Major Financial and Career Milestones
| Period | Milestone | Financial significance |
|---|---|---|
| 2018 | Call Her Daddy launched and joined Barstool Sports. | Established the media property behind Cooper’s later platform agreements. |
| 2020 | Cooper continued the podcast without its original co-host and accepted an arrangement intended to return the show’s IP. | Preserving control of the franchise became central to its future licensing value. |
| June 2021 | Spotify announced an exclusive relationship with Call Her Daddy. | Forbes reported the three-year agreement at $60 million. |
| June 2023 | Cooper and Matt Kaplan launched Trending. | Created a wider private media company spanning podcasts, television, film, digital content and events. |
| August 2023 | The Unwell Network launched as a Trending subsidiary. | Added other creator-hosted shows and network-level advertising opportunities. |
| August 2024 | SiriusXM announced its multiyear agreement with Cooper and Unwell. | Added distribution, advertising, content and event rights under a deal later reported at up to $125 million. |
| January 2025 | Unwell Hydration entered retail distribution. | Expanded Cooper’s business into consumer beverages. |
| February 2025 | SiriusXM launched Unwell Music and Unwell On Air. | Broadened the platform agreement into live radio and curated programming. |
| February 2025 | Unwell returned the rights to Alix Earle’s Hot Mess. | Demonstrated that creator-network relationships and associated IP can change. |
| June 2025 | Call Her Alex premiered through Hulu. | Added documentary production and distribution, with Cooper’s compensation undisclosed. |
| October 2025 | Google announced a long-term Unwell partnership and collaboration with the new creative agency. | Added agency, technology and branded-content relationships with private financial terms. |
| December 2025 | Unwell Hydration became Unwell Beverages and added energy products. | Expanded the consumer-products portfolio without publishing revenue or valuation. |
| 2026 | Unwell released new television, short-form and live-event projects. | Continued diversification beyond podcasting, with project economics remaining private. |
| July 2026 | Forbes estimated $32 million in podcast-related earnings. | Supplied the strongest current annual earnings evidence, but not a net worth calculation. |
Why an Exact Net Worth Calculation Is Not Yet Possible
A defensible calculation would require Cooper’s personal assets minus her liabilities at a particular date.
Potential assets could include:
- Cash retained from the Spotify and SiriusXM agreements
- Investment and retirement accounts
- Property equity
- Ownership in Trending
- Ownership in Unwell-related entities
- Beverage-company equity
- Podcast intellectual property
- Contract receivables
- Other investments and business interests
Potential deductions could include:
- Federal and state taxes
- Mortgages and other personal debt
- Business guarantees
- Talent-management commissions
- Legal and accounting expenses
- Capital invested in private companies
- Contractual obligations
- Other liabilities
The private companies would also need to be valued using:
- Revenue and sustainable profit
- Company cash and debt
- Ownership percentages
- Investor rights
- Transfer restrictions
- Dependence on Cooper’s continued involvement
- Comparable transactions
- Taxes and costs attached to any sale
No public source supplies that complete information.
Final Assessment
Alex Cooper has built one of the creator economy’s most commercially significant podcast businesses.
The evidence establishes that she:
- Controls a globally distributed podcast franchise
- Completed a reported $60 million Spotify agreement
- Entered a SiriusXM agreement with a potential value of $125 million
- Generated an estimated $32 million in recent podcast-related earnings
- Co-founded the private media company Trending
- Expanded Unwell into podcasts, radio, television, events, advertising and beverages
- Preserved meaningful control over the Call Her Daddy intellectual property
Those facts establish substantial earning power and potentially valuable private-company equity.
They do not verify a $40 million salary or a particular personal net worth.
The most defensible answer is that Celebrity Net Worth estimates Alex Cooper’s net worth at $60 million, while her exact personal wealth remains unknown. Forbes’ $32 million figure measures podcast-related pretax earnings, and the reported $125 million SiriusXM amount is a potential multiyear contract value—not her annual take-home pay.
More profiles examining private-company ownership, media contracts and creator-led businesses are available in our Creator Entrepreneurs coverage.
Frequently Asked Questions
What is Alex Cooper’s net worth in 2026?
Celebrity Net Worth currently estimates Alex Cooper’s net worth at $60 million. The figure is not verified through audited personal financial records, and the public does not know the value of her private companies, investments, debts or remaining contract receivables.
How much is Alex Cooper’s SiriusXM deal worth?
Forbes currently describes the agreement as a three-year, incentive-laden contract with a potential value of $125 million. Bloomberg initially reported approximately $100 million over more than three years. SiriusXM did not officially disclose the financial terms.
Does Alex Cooper make $40 million a year?
There is no verified $40 million annual salary. Celebrity Net Worth created that figure by annualizing the reported SiriusXM deal. Forbes instead estimates $32 million in podcast-related pretax earnings for June 2025 through June 2026, potentially including income received by corporate entities.
Does Alex Cooper own the Unwell Network?
Cooper co-founded Trending with Matt Kaplan, and Unwell operates as part of that media structure. No public capitalization table discloses Cooper’s exact percentage or whether ownership differs among the podcast, beverage, agency and production entities.
How much did Spotify pay Alex Cooper?
Forbes reported that Cooper’s three-year Spotify agreement was worth $60 million. Spotify confirmed the exclusive relationship but did not publicly disclose the price. The reported total was a contract value rather than verified after-tax personal income.
Sources & Methodology
This profile follows our Net Worth Methodology and distinguishes official deal terms, reputable financial reporting, third-party estimates and information that remains unknown. It does not calculate Cooper’s wealth by annualizing contract ceilings or inventing ownership percentages.
- Forbes’ 2026 highest-paid podcasters analysis — current $32 million earnings estimate, SiriusXM deal description and podcast-ranking methodology.
- SiriusXM’s official Alex Cooper agreement announcement — verified advertising, distribution, content, event and Unwell-network rights.
- Bloomberg’s original SiriusXM deal report — the approximately $100 million private-source estimate.
- Forbes’ Alex Cooper profile — 2025 Top Creators earnings estimate and business summary.
- Forbes’ 2025 Top Creators methodology — measurement period, gross-earnings definition and exclusion of private-company equity.
- Spotify’s official Call Her Daddy announcement — verified dates and exclusivity terms of the earlier relationship.
- Forbes’ report on the Spotify agreement — the reported $60 million value.
- Forbes’ 2024 Alex Cooper cover profile — intellectual-property strategy, audience and business structure.
- TheWrap’s Trending launch report — Cooper and Matt Kaplan’s co-founder relationship.
- The current Unwell website — active podcasts, television, film, events, merchandise and business divisions.
- SiriusXM’s Unwell channel announcement — verified launch of Unwell Music and Unwell On Air.
- Google’s Unwell partnership announcement — current creative-agency, operational and YouTube collaboration.
- Unwell Hydration’s official launch announcement — the beverage brand’s launch, distribution and relationship with Cooper and Unwell.
- FoodBev Media’s Unwell Beverages report — the brand expansion and energy-drink launch.
- The Wall Street Journal’s NWSL sponsorship report — reported marketing cost and commercial context.
- Celebrity Net Worth’s current Alex Cooper estimate — the explicitly attributed $60 million estimate and $40 million annualized salary claim.
