Hailey Bieber’s exact personal net worth is not publicly verified. Celebrity Net Worth currently estimates it at $300 million, but its calculation assumes that she owned between 50% and 70% of Rhode and will receive the full performance earnout. Neither assumption has been confirmed through public financial records.
What is verified is that e.l.f. Beauty completed its acquisition of Rhode on August 5, 2025. The agreement provided $800 million in cash and stock at closing, plus a potential $200 million earnout tied to the brand’s future growth.
That consideration was shared among Rhode’s existing equity holders. Bieber’s individual ownership percentage, cash proceeds, stock allocation, taxes and earnout rights remain private.
The most defensible conclusion is that Bieber likely realized a nine-figure pretax benefit from the Rhode transaction, while her exact payout and current net worth remain unknown.
What Is Hailey Bieber’s Net Worth in 2026?
The best-known current estimate is $300 million, but it should not be treated as an audited fact.
Celebrity Net Worth updated its page in July 2026 and says its estimate incorporates the Rhode acquisition. Its calculation assumes that Bieber owned between 50% and 70% of the company, applies estimated taxes and assumes that the full $200 million earnout will eventually be paid.
The public evidence does not establish any of those inputs.
No official filing discloses:
- Bieber’s percentage ownership before the acquisition
- Her percentage of the seller proceeds
- The amount of cash paid directly to her
- The number of e.l.f. shares allocated to her
- Whether she retained or sold those shares
- Her portion of any future earnout
- Her transaction-related taxes
- Her other assets and liabilities
Forbes reported that Bieber was likely to receive nine figures pretax but said her ownership percentage was unclear.
That is a more cautious conclusion than assigning her a precise after-tax payout.
Internet Chicks Worth therefore classifies:
- $300 million: A third-party estimate
- Nine-figure pretax Rhode proceeds: A reputable reported assessment
- Exact 2026 net worth: Unknown
The Rhode Numbers Most Often Confused
| Public number | What it represents | Evidence classification | Why it is not Bieber’s verified personal wealth |
|---|---|---|---|
| $300 million | Celebrity Net Worth’s current estimate | ESTIMATED | It relies on an unconfirmed ownership range, assumed taxes and full earnout payment. |
| $1 billion | Rhode’s maximum headline acquisition value | VERIFIED TRANSACTION CEILING | It includes consideration for all equity holders and a conditional $200 million earnout. |
| $800 million | Consideration announced as payable at closing | VERIFIED DEAL TERM | The cash and shares were allocated among Rhode’s existing equity holders, not solely to Bieber. |
| $600 million | Announced cash portion | VERIFIED DEAL TERM | It was the seller group’s aggregate cash consideration before final adjustments. |
| $200 million | Announced e.l.f. stock portion | VERIFIED DEAL TERM | The shares went to existing Rhode equity holders collectively. |
| Up to $200 million | Maximum three-year earnout | CONDITIONAL | Payment depends on growth milestones and is not guaranteed. |
| $897.5 million | e.l.f.’s acquisition-accounting purchase price | VERIFIED FROM SEC FILING | It is a buyer-accounting measure, not Bieber’s personal proceeds. |
| $212 million | Rhode’s net sales during the 12 months ending March 31, 2025 | VERIFIED COMPANY REVENUE | Company sales are not founder income or net worth. |
These figures measure different financial concepts. Our guide to net worth, income and revenue explains why company sales, transaction value, personal proceeds and accumulated wealth cannot be used interchangeably.
What Can Actually Be Verified?
| Financial question | Evidence classification | What the public evidence shows |
|---|---|---|
| What is Hailey Bieber’s net worth? | ESTIMATED / UNKNOWN | Celebrity Net Worth estimates $300 million, but no complete public balance sheet confirms it. |
| Did e.l.f. acquire Rhode? | VERIFIED | The transaction closed on August 5, 2025. |
| Was the deal worth $1 billion? | VERIFIED WITH QUALIFICATION | The maximum headline value was $1 billion, including a conditional $200 million earnout. |
| Did Bieber personally receive $1 billion? | NO | The consideration was for all outstanding Rhode interests and was distributed among existing equity holders. |
| What percentage of Rhode did Bieber own? | UNKNOWN | No official filing or company disclosure provides her percentage. |
| Does she still directly own Rhode? | NO | Rhode became a wholly owned e.l.f. subsidiary when the transaction closed. |
| Did she receive e.l.f. stock? | LIKELY, BUT AMOUNT UNKNOWN | Founders and existing equity holders received stock, but Bieber’s allocation was not disclosed. |
| Will she receive part of the earnout? | LIKELY, BUT TERMS UNKNOWN | She was a selling founder, but the public filings do not show her percentage or payment conditions. |
| How much does e.l.f. now pay her? | UNKNOWN | Her salary, advisory fee, bonus and any additional equity compensation have not been published. |
How the Rhode Acquisition Was Structured
E.l.f. Beauty announced the definitive agreement on May 28, 2025.
The announced consideration consisted of:
- $600 million in cash
- Approximately 2.6 million newly issued e.l.f. Beauty shares, described at signing as worth $200 million
- Up to $200 million in additional earnout consideration
- A three-year post-closing performance period for the earnout
The transaction closed on August 5, 2025. E.l.f.’s SEC filing confirms the completed acquisition and states that Rhode became part of the public company.
The agreement covered the entire business. It was not a purchase of Bieber’s interest alone.
Why the SEC Purchase Price Was $897.5 Million, Not Exactly $1 Billion
E.l.f.’s later acquisition accounting adds useful context that is missing from many net worth articles.
According to the company’s fiscal 2026 acquisition disclosure, the preliminary accounting purchase price was approximately $897.5 million:
| Acquisition-accounting component | Reported value |
|---|---|
| Cash consideration | $590.1 million |
| Fair value of e.l.f. shares issued | $300.3 million |
| Initial fair value of potential earnout | $7.1 million |
| Total accounting purchase price | $897.5 million |
This does not mean the original announcement was false.
The headline $1 billion figure represented:
$800 million of agreed closing consideration
plus a maximum $200 million future earnout
Acquisition accounting measures the components differently at the closing date.
Why the Stock Value Increased
At signing, approximately 2.6 million e.l.f. shares were described as worth $200 million.
The SEC filing later valued the 2,582,371 shares actually issued at approximately $300.3 million using e.l.f.’s opening market price of $116.28 on the acquisition date.
The sellers did not receive an extra $100 million in cash. The market value assigned to the fixed number of shares had changed by closing.
Why the Cash Figure Was Lower
The filed cash consideration was approximately $590.1 million rather than the announced $600 million. The original agreement stated that the closing amount was subject to customary purchase-price adjustments.
Those adjustments do not reveal Bieber’s individual cash payment.
Why Only $7.1 Million of the Earnout Appeared Initially
The earnout had a maximum potential payment of $200 million, but accounting rules required e.l.f. to record its estimated fair value at closing.
E.l.f. initially valued that contingent obligation at $7.1 million.
The difference between the $200 million maximum and the $7.1 million initial fair value reflects uncertainty, timing and the probability of achieving the specified performance milestones. It does not cancel the earnout or guarantee that any particular amount will be paid.
How Much Did Hailey Bieber Personally Receive?
The exact amount has not been publicly disclosed.
E.l.f.’s announcement says the cash and stock were issued to Rhode’s existing equity holders. Rhode also had co-founders Michael D. Ratner and Lauren Ratner, executives, employees and outside investors whose economic rights have not been fully published.
The seller proceeds therefore had to be divided according to the company’s capitalization table and transaction agreements.
Determining Bieber’s payout would require:
Her fully diluted ownership percentage
multiplied by the consideration allocated to her share class
adjusted for investor rights, transaction expenses, taxes and any special contractual provisions
The public does not have those inputs.
Why the 50%-to-70% Ownership Range Is Unreliable
Celebrity Net Worth uses an assumed ownership range of 50% to 70%.
No filing, official company announcement or direct statement from Bieber confirms that range.
Even a founder with majority voting or creative control may own a different economic percentage after:
- Co-founder allocations
- Employee equity
- Outside investment
- Option grants
- Preferred shares
- Dilution
- Contractual rights held by earlier investors
Applying an invented percentage to the $1 billion headline value creates a model, not verified personal wealth.
What “Nine Figures Pretax” Means
Forbes’ assessment that Bieber likely received nine figures pretax is directionally useful because even a minority percentage of a large acquisition could generate more than $100 million.
It remains a reported inference rather than a disclosed payout.
“Nine figures” also covers a very wide span—from $100 million to $999 million. It should not be converted into a precise number without additional evidence.
Does Hailey Bieber Still Own Rhode?
She no longer directly owns the Rhode company that existed before the acquisition.
The SEC filing states that all outstanding Rhode limited-liability-company interests were canceled and converted into the right to receive acquisition consideration. Rhode then became a wholly owned subsidiary of e.l.f. Cosmetics.
Bieber may own e.l.f. Beauty shares received through the deal, but:
- Her allocation was not disclosed.
- Some shares issued to founders and key employees were subject to lock-up agreements.
- The public does not know whether she retained, transferred or sold shares after restrictions expired.
- Owning e.l.f. stock would represent an interest in the public parent company, not direct ownership of Rhode.
This distinction is important.
Bieber remains the brand’s founder and creative leader, but a founder title does not necessarily represent continuing equity in the acquired subsidiary.
What Role Does Hailey Bieber Have After the Sale?
Bieber remained closely involved after the acquisition.
E.l.f.’s announcement identifies her as:
- Rhode’s founder
- Chief creative officer
- Head of innovation
- A strategic adviser to the combined companies
Her responsibilities include creative direction, product innovation and marketing.
The public announcement does not disclose:
- Her salary
- Annual or transaction bonuses
- Advisory compensation
- Employment duration
- Performance incentives
- Additional stock awards
- Termination provisions
- Whether compensation is tied to the earnout
Her continuing role should therefore be treated as a verified professional relationship with an unknown financial value.
How the Rhode Earnout Is Progressing
The $200 million earnout remains conditional.
E.l.f. says it is based on Rhode’s growth over a three-year post-closing period, with milestones running through 2028. If the required milestones are not met, the relevant payment will not be made.
The estimated accounting value has increased as Rhode has outperformed earlier forecasts.
| Reporting date | E.l.f.’s reported earnout value |
|---|---|
| Acquisition date, August 2025 | $7.1 million |
| March 31, 2026 | $64.7 million |
| June 30, 2026 | Approximately $80.8 million |
The March 2026 increase was driven by Rhode’s revenue outperforming the relevant thresholds and by higher forecasts for the remaining periods.
In e.l.f.’s latest fiscal first-quarter release, the company recorded another $16.1 million fair-value increase for the three months ending June 30, 2026.
Its balance sheet then showed:
- $28.2 million of current contingent consideration
- $52.6 million of long-term contingent consideration
- Approximately $80.8 million in total
That is an accounting estimate of the buyer’s obligation—not a completed payment.
It also applies to the seller group collectively. The public filing does not disclose what portion may ultimately belong to Bieber.
What Rhode’s Current Performance Shows
Rhode has continued growing since the acquisition.
Before the Acquisition
E.l.f.’s original announcement said Rhode generated $212 million in net sales during the 12 months ending March 31, 2025.
The $800 million closing consideration represented approximately 3.8 times that trailing sales figure.
From Closing Through March 2026
The SEC acquisition note reports that Rhode contributed:
- $293.5 million in net sales
- $112.8 million in net income
Those figures cover the period from the August 5, 2025 acquisition date through March 31, 2026.
They describe the performance included in e.l.f.’s consolidated accounts. They are not payments to Bieber.
April Through June 2026
The Wall Street Journal reported that Rhode contributed approximately $160 million in sales during e.l.f.’s quarter ending June 30, 2026.
E.l.f.’s total quarterly sales reached $479.4 million, an increase of 36% year over year.
The latest results support the conclusion that Rhode is performing strongly enough to increase the accounting value assigned to the earnout.
They do not show:
- Bieber’s share of the earnout
- Her ongoing compensation
- Whether she still holds e.l.f. shares
- How much of her acquisition proceeds remain after taxes
- Her personal investment portfolio or liabilities
Why Rhode’s Revenue No Longer Belongs to Hailey Bieber
Once the transaction closed, Rhode became an e.l.f. subsidiary.
Revenue generated by Rhode now belongs to the corporate parent and is consolidated into e.l.f.’s financial statements.
The money may be used for:
- Product manufacturing
- Retailer and distributor margins
- Marketing
- Employees
- Inventory
- International expansion
- Corporate overhead
- Interest and taxes
- Investment in future products
- Parent-company profit
Bieber can receive compensation only through the arrangements applicable to her, such as employment pay, advisory compensation, stock ownership or earnout rights.
Rhode generating $160 million in one quarter does not mean Bieber personally made $160 million.
How Hailey Bieber Makes Money
The Rhode transaction is probably the largest financial event of Bieber’s career, but it is not her only potential income source.
Rhode Sale Proceeds
Her acquisition proceeds could include:
- Cash received at closing
- E.l.f. shares
- Future earnout payments
- Other consideration defined by the transaction agreements
The individual amounts remain private.
Continuing Executive and Advisory Compensation
Her current Rhode and e.l.f. roles may produce salary, bonuses, fees or stock-based compensation.
No reliable public source provides the terms.
Modeling and Brand Partnerships
Before Rhode, Bieber built a substantial modeling and endorsement career.
Forbes has documented relationships with brands including Jimmy Choo, Levi’s and Saint Laurent. She has also continued appearing in fashion campaigns and at major industry events.
Campaign compensation can include:
- Modeling fees
- Ambassador retainers
- Usage and licensing payments
- Event appearances
- Social-media deliverables
- Category exclusivity
- Performance incentives
The values of her individual agreements are generally private.
Creator and Social-Media Income
Bieber’s online audience helped establish Rhode and can also support paid campaigns, platform revenue and content partnerships.
The broader mechanics are covered in our guide to how influencers make money.
Public followers and views cannot reveal her actual creator income because they do not show:
- Contract guarantees
- Usage rights
- Platform payouts
- Agency commissions
- Production expenses
- Taxes
- Whether content promotes her own business rather than an outside advertiser
No reliable current source provides a complete annual earnings figure for Bieber separate from the Rhode transaction.
Why the Rhode Deal Did Not Automatically Make Her a Billionaire
A company selling for up to $1 billion does not mean one founder receives $1 billion.
Several factors prevent that conclusion:
- The purchase covered all equity holders.
Bieber was not the only founder or owner. - Only $800 million was scheduled at closing.
The final $200 million depends on future performance. - Part of the closing consideration was stock.
Public-company shares fluctuate in value and may be subject to transfer restrictions. - Ownership percentages are private.
No authoritative source says Bieber owned the entire business. - Taxes and transaction expenses apply.
Gross seller proceeds are not the amount retained personally. - The earnout may not reach its maximum.
E.l.f.’s latest accounting value remained well below the $200 million ceiling. - Net worth also includes liabilities.
A transaction payout is only one part of an individual balance sheet.
Forbes similarly concluded that the acquisition was unlikely to make Bieber a billionaire based on the publicly known ownership structure.
Is the $300 Million Estimate Reasonable?
It is possible, but it is not verifiable.
Bieber likely received a substantial portion of the acquisition consideration. Forbes’ assessment that her pretax benefit probably reached nine figures gives the $300 million estimate some directional context.
However, $300 million cannot be confirmed without knowing:
- Her actual Rhode ownership
- The mix of cash and stock she received
- Her tax basis in the company
- Federal and state tax treatment
- Transaction costs
- The value of any shares she retained
- Her earnout percentage
- Previous savings and investments
- Personal liabilities
Celebrity Net Worth’s model also assumes the maximum earnout is eventually achieved. The latest e.l.f. balance sheet valued the total earnout obligation at approximately $80.8 million, not $200 million.
The accounting estimate can change again as Rhode’s performance develops.
Major Financial and Career Milestones
| Period | Milestone | Financial significance |
|---|---|---|
| 2014 | Bieber began establishing a major professional modeling career. | Created the audience, industry relationships and endorsement income that preceded Rhode. |
| June 2022 | Rhode launched with a small skincare product range. | Established the creator-led company that would become her largest identifiable business asset. |
| July 2024 | Rhode reportedly raised an undisclosed amount from outside investors. | Added capital while potentially changing the founders’ ownership percentages. |
| March 2025 | Rhode completed a trailing 12-month period with $212 million in net sales. | Provided the sales benchmark used in e.l.f.’s acquisition analysis. |
| May 28, 2025 | E.l.f. announced an agreement to acquire Rhode for up to $1 billion. | Established $800 million of closing consideration and a maximum $200 million earnout. |
| August 5, 2025 | The transaction closed. | Converted Rhode’s outstanding interests into seller consideration and made the company a wholly owned e.l.f. subsidiary. |
| September 2025 | Rhode entered Sephora stores in North America. | Expanded the brand from primarily direct-to-consumer distribution into large-scale retail. |
| March 31, 2026 | E.l.f. reported $293.5 million in Rhode sales since the acquisition date. | Demonstrated strong post-acquisition growth while increasing the estimated earnout liability. |
| June 30, 2026 | The total contingent-consideration balance reached approximately $80.8 million. | Showed improved earnout expectations without guaranteeing the $200 million maximum. |
| August 5, 2026 | E.l.f. reported 36% quarterly sales growth and raised its fiscal outlook. | Confirmed continuing Rhode momentum without disclosing Bieber’s personal compensation. |
Why a Reliable Net Worth Calculation Is Not Yet Possible
A complete calculation would require Bieber’s personal assets minus her liabilities at a particular date.
Potential assets could include:
- Cash retained from Rhode’s sale
- E.l.f. shares received through the transaction
- Future earnout receivables
- Salary and advisory compensation
- Brokerage and retirement investments
- Property equity
- Modeling and endorsement receivables
- Intellectual-property rights
- Other business investments
Potential deductions could include:
- Federal and state taxes
- Transaction expenses
- Mortgages and other debt
- Management and agency commissions
- Contractual obligations
- Investment losses
- Other personal liabilities
The calculation would also need to distinguish Bieber’s individual property from assets owned jointly with another person or through a separate legal entity.
Her spouse’s career earnings or estimated wealth should not automatically be added to her individual net worth.
Final Assessment
Hailey Bieber turned her internet influence, modeling career and beauty perspective into one of the most commercially successful creator-founded skincare brands.
The Rhode acquisition provides unusually strong transaction evidence:
- The agreement had a maximum headline value of $1 billion.
- $800 million was payable through cash and stock at closing.
- Rhode became a wholly owned e.l.f. subsidiary.
- Bieber retained important creative and advisory roles.
- The earnout’s accounting value has increased as Rhode outperformed expectations.
- Rhode continues to generate substantial sales under e.l.f.’s ownership.
What the public evidence does not provide is Bieber’s percentage of any of those economics.
The $300 million estimate may eventually prove close to her actual wealth, too high or too low. Its central ownership and earnout assumptions remain unverified.
The most defensible answer is that Hailey Bieber’s net worth is estimated at $300 million by Celebrity Net Worth, while her exact personal wealth and Rhode payout have not been publicly disclosed.
More evidence-led profiles of founders who turned online influence into consumer businesses are available in our Creator Entrepreneurs coverage.
Frequently Asked Questions
What is Hailey Bieber’s net worth in 2026?
Celebrity Net Worth currently estimates Hailey Bieber’s net worth at $300 million. The figure is not verified through audited personal records and relies on assumptions about her Rhode ownership, taxes and future earnout payments.
How much did Hailey Bieber make from selling Rhode?
The exact amount is unknown. Forbes reported that she likely received nine figures pretax, but her ownership percentage and individual allocation of the cash, e.l.f. stock and earnout were not disclosed.
Did Hailey Bieber personally receive $1 billion?
No. The $1 billion figure was the maximum value of the entire Rhode acquisition. It included consideration for all existing equity holders and a conditional $200 million earnout.
Does Hailey Bieber still own Rhode?
She does not directly own the acquired Rhode company. The SEC filing states that Rhode became a wholly owned e.l.f. subsidiary. Bieber remains its founder, chief creative officer and head of innovation and may own e.l.f. shares received in the transaction.
Will Hailey Bieber receive the full $200 million earnout?
There is no evidence that the full amount will go to Bieber or that the maximum will be paid. The earnout belongs to eligible sellers collectively, depends on performance through 2028 and was valued by e.l.f. at approximately $80.8 million as of June 30, 2026.
Sources & Methodology
This profile prioritizes e.l.f. Beauty’s SEC filings and official acquisition announcements, followed by current financial reporting and explicitly attributed third-party estimates. It does not calculate Bieber’s wealth from an invented ownership percentage.
- E.l.f. Beauty’s Rhode acquisition announcement — announced cash, stock, earnout, sales and continuing management roles.
- E.l.f.’s filing confirming the completed acquisition — August 5, 2025 closing and financing.
- E.l.f.’s fiscal 2026 acquisition-accounting disclosure — final share count, preliminary purchase price, intangible assets, Rhode results and earnout valuation.
- E.l.f.’s August 2026 quarterly results — latest company performance and contingent-consideration balance.
- The Wall Street Journal’s latest Rhode performance report — reported contribution to the June 2026 quarter.
- Forbes’ acquisition analysis — co-founder structure and nine-figure pretax assessment.
- Celebrity Net Worth’s current Hailey Bieber estimate — the explicitly attributed $300 million third-party estimate and its assumptions.
- Forbes’ Hailey Bieber creator profile — historical modeling, endorsement and Rhode background.
